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YLS Closing Post
This is a hard one to write. I've been sitting with this decision for a while and I want to be honest with you about why I'm making it — because you deserve that. Yes Life Society is closing. Not because the mission was wrong. The mission was always right — helping people find the lane that actually fits their personality, their season of life, and their capacity. That part I believe in completely. But somewhere along the way YLS grew into something beyond what I can authentically deliver right now. And I refuse to keep showing up behind a mask pretending I have it all figured out when I'm still in the middle of figuring it out myself. You came here for honesty. So here it is. What's happening next: I'm not disappearing. My content on TikTok, Threads and YouTube continues. The message stays exactly the same. If anything it's getting clearer and more honest. And the work continues — just in a simpler, more aligned form that actually matches who I am right now. To every single person in here: Thank you. Genuinely. You trusted me with your time, your struggles, and your goals. That's not something I take lightly and it's not something I'll forget. Keep going. Not in the way someone else told you to. In the way that actually fits you. That was always the whole point. — Catherine 🤍
The Quiet Work Still Counts
Something I’ve been leaning into lately is this: Not all progress in business looks like posting, selling, or hitting numbers. Some of the biggest shifts happen internally first. The way you think about money. The way you see your own capability. The way you talk to yourself when something doesn’t work. Most people only work on strategy. But the people who stay in this long enough to win also work on their belief system. Not in a fluffy “wish for it” way. In a train your brain way. Your subconscious is running most of your decisions — how confident you show up how you handle rejection whether you keep going when things feel slow. That’s why tools like subliminals, affirmations, and visualization can actually be powerful when paired with real execution. Think of it like background programming while you go about your day. So today, try this: 👇 Play this subliminal from Mary Kate on YouTube while you're working, cleaning, driving, or walking. Just let it run in the background and notice how you feel over time. Manifest It NOW | Your Wish Is Already Fulfilled Subliminal | Results Begin Immediately ✨ No pressure. No expectations. Just allowing your brain to start hearing different messages. Because the truth is… You don’t just build a business with strategy. You build it with the version of you that refuses to quit. Quick check-in for today: What belief about money or success are you currently working on shifting?
Week 3 analytics (3/6-3/13)
1) How many total posts did I create this week? 10 posts 2⃣ How many posts created a response? 4 comments, but not keywords; 51 likes, 2 saves 3⃣ How many total conversations started this week? 0 --> need more direction here. If no one commented a keyword, then that means I'm just reaching out doing cold dm's. There has to be a better way. Please provide insight on the DM process. 4⃣ Which post created the most responses? 3/6 – “Because no one talks about how fragile one income is…especially for a burned out single mom.” 5⃣ Did I post enough Conversion content? (Yes / No — if no, increase next week) – Yes, I did. Probably over 50% of my content was conversion. But, for some reason, not as high of engagement this past week. I continue to give directional CTA’s as I know that does work for engagement. I did slack off on my 3 per day posting a few days this past week due to a few days of life obligations and just ran out of hours in the day to make actual posts, but I did post in stories. 6⃣ What am I increasing next week? Goal continues to be: post 3x daily (plus 2 stories); for my posts, will continue to follow the format: 1 attraction post, 1 Connection post, and 1 Conversion post.● Attraction ● Connection ● Conversion 7⃣ What theme am I repeating next week? I am continuing to stay with the financial pressure from operating on 1 income stream theme.
Talking videos vs. Text over B-roll. Does your audience really care?
I posed this last week during my analytics post, but I'll ask again for engagement here. Do you think more talking videos actually move your target audiences' decision-making energy better than b-roll w text on screen? I hear some business coaches say that. But I don’t think it’s a yes for all. Personally, my b-roll videos get more engagement than my talking videos. 🤷‍♀️
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