What could a brand see in your work if you gave them a concept to look at? 👀🎬 I took Jordan Brand’s Space Jam 30th anniversary announcement, explored the campaign assets and collection, and used AI to put myself inside my own editorial concept. Then I connected their message to what we do here. Their campaign: “Greatness Is Never Out of Reach.” My YAMS interpretation: “Reaching for Greatness.” For us, that could mean reaching for the app you want to build, the offer your experience could become, the audience you want to serve, or the collaboration you would love to land. That connection became these images. My likeness. My styling choices. YAMS colors. A specific message behind each reach. 😏 This is an exercise you can try with any brand, product, collection, or initiative that connects with you. Read the brief. Study the assets. Find the connection to your audience. Add your perspective. Direct the concept. Create the images—and take it further with video. Now you have something concrete to share or pitch: a creative idea that could start a conversation about content work, collaboration, sponsorship, or an affiliate opportunity. The full case study walks through my process, the original campaign, the Lola styling, the green and color-shifting Air Jordan 11s, and the creative decisions. It also includes a reusable prompt and an exercise for your own concept. 👉🏽 Read the full case study: Reaching for Greatness -Whit 🫶🏽

Think about the moment someone wishes they had your help. 👀 They’re still answering emails at midnight. Their receipts have taken over the breakfast table. Or they’re recording that same video for the tenth time because they keep talking themselves out of posting it. Those everyday moments can become the starting point for creative images that help people recognize why they need your service. Here are a few examples to bring that to life: 📱 Coaching: Someone preparing to finally post their video. Phone ready, several abandoned takes, finger hovering over “publish.” Your person sees it and thinks, “That’s exactly what I do.” 🧾 Bookkeeping: Sunday breakfast with a laptop and receipts taking over the table. The coffee’s gone cold. Their weekend is slowly becoming another workday. ✈️ Financial education: Someone planning a trip, with their budget open beside destination photos. Show the real experience they want to make room for. 💻 App development: An over-the-shoulder view of someone entering the same customer information into three different places. Follow it with a visual showing how a custom app could simplify that process. ✨ Prompting: One clear creative brief alongside several polished content directions it helped produce. Let people see the possibilities better instructions can open up. 📦 Admin support: A business owner packaging orders while their phone lights up with scheduling requests and unanswered emails. They’re trying to do the work AND manage everything around it. The little details make these scenes connect. The cold coffee. The abandoned takes. The same information on three screens. Someone should be able to picture their own situation—or what working with you could make possible. Want to explore this for your service? Copy this prompt: I offer [your service]. Help me develop realistic, visually appealing content that speaks directly to someone who needs my help. Before suggesting ideas, ask clarifying questions about my service, audience, their everyday challenges, what I actually do for them, and the realistic benefits. Ask up to three questions at a time and wait for my answers.

Sometimes you need a little help seeing something familiar in a completely different way. Take a product you already have. Its color, texture, shape, or the feeling you want it to convey could become the starting point for an entire campaign. - What if your brand color became the setting? - What could make someone imagine how your product feels? - What unexpected connection could you build a whole visual around? That’s the creative thinking behind Content You Can Feel, the free guide I put together (attached). Inside, I walk you through how to make those connections and turn them into intentional visuals with AI. You’ll find 13 illustrated examples, explanations of the ideas behind them, and prompts you can use with your own uploaded product images. The examples give you somewhere to start. Then you get to ask, “Where else could I take this?” This is a fun exercise for stretching your creativity, developing campaign ideas, and seeing more possibilities in what you already sell or create. Download the attached guide below and try one unexpected direction with your own product. I’d love to see what it sparks for you. -Whit

Want to create an AI image of your present-day self meeting your younger self? I attached a quick downloadable guide below with the starter prompt and steps to make your own. Start with a clear present-day photo. If you don’t have a childhood photo, the prompt uses the photo you uploaded and the details you give to create the younger you. @Yaya Reed , thank you for your help with sparking this idea. Whit 🫶🏽 If you missed this morning’s younger-you challenge post, take a peek if you're interested. Then download the guide and have fun creating yours! 👀🤎

YAMS fam, what if your next image actually showed the “thing” people pay you for? 👀 Let’s make a work-in-action image for your About page, service page, LinkedIn post—wherever people need to understand what you do. 📸 SETUP Upload a clear photo of yourself—or the version you choose to show publicly—to an AI image tool that accepts reference photos. Replace the four bracketed details with YOUR work. 👇🏽 COPY + PASTE Use my attached photo as the identity reference. Create one photorealistic landscape 16:9 editorial image of the same adult person. Preserve my facial structure, age, skin tone, eye color, hairline, hairstyle and body proportions. Do not beautify, slim, age or redesign me. Show me in [your work setting], actively [a specific task people pay you to do], wearing [your work outfit], with [one relevant tool or material] clearly visible. Make the setting, action and tool belong to the same kind of work. Show work in progress—not a generic pose with a blank notebook or random laptop. Use an eye-level medium-wide view that clearly shows my face, hands and the work itself. Give me a natural expression and plausible hand placement. Use soft directional light, believable shadows and gentle highlights. Keep my face and the important work details in focus. Preserve natural asymmetry, subtle varied pores, fine baby hairs, natural lip texture and restrained skin-tone variation, with softer detail around the eyes. Keep my face, neck, arms and hands coherent under the same light. Use realistic eyes, hands, fingers, wrists and body anatomy. No plastic smoothing, gritty skin, repeated pore patterns, extra limbs, invented clients, text, logos or watermark. Return one image, not a collage. For the example: floral studio / arranging a bouquet / linen shirt and apron / fresh stems. 🌸 🔎 QUICK CHECK If someone saw only your image, could they tell what you DO? Check the task, tools, hands and face before you use it. And if you show an AI-created person who isn’t you, say so.