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Mar 21 •
Intro Post – Yacht Charter 101
Dear (future) students! First of all, a very warm welcome to Yacht Charter 101. I am exited to be sharing my knowledge with you and to create an ecosystem that benefits us all. Over the past 5 years, I have managed over 100+ charters globally, closing real deals across the Mediterranean, Caribbean, and beyond. And one thing became very clear. Breaking into yacht charter brokerage is still incredibly difficult. Not because the industry is closed. But because there is no clear, practical entry point. And almost no transparency on how deals actually happen. That is exactly why I created Yacht Charter 101. And it has proven incredibly successful with many students landing jobs in the industry. And I am extremely proud of that. Now it is your time! Take it into your own hands, whether you want to go all-in and take your career to the next level by joining the Academy or if you only wish to get some insights through the Community. It is my pleasure to have you here and I am excited to see your story unfold! Jochem Founder | Yacht Charter 101
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Mar 21 •
Community vs Academy
The community is where you stay close to the industry, where I show the behind the scenes and it provides space for you to network. The academy will give you the knowledge and confidence to actually take your career to the next level. Inside the academy, everything is structured: • Step-by-step lessons • Real charter deal breakdowns • Practical exercises • A clear path to your first deal • A list of 250+ handpicked yacht brokerages for you to reach out to I'll be sharing the highs, the lows, the extremities and the basics in the Academy. And that for a FRACTION of the price of any other course or academy who usually charge between €2,000-€5,000.
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6d •
[PREMIUM] The crew makes the charter
You can have the perfect yacht on paper. Great design, amazing toys, prime location. But if the crew is not right, the whole experience falls apart. The crew is everything. They set the tone, the energy, the service level. They are the ones who turn a nice trip into something guests will actually remember. And from my experience, they are often the reason clients come back. That is why our role does not stop at booking the yacht. We have to manage expectations on both sides. Clear preference sheets. Proper communication to make sure the captain and crew know exactly what kind of guests are coming, what they like, what they expect. The more organized you are, the easier their job becomes. And that matters. Because if the crew feels prepared and supported, they can focus fully on delivering an exceptional experience. If they are not… things can turn very quickly. Yes, it is a professional environment. But it is still people working together under pressure. Happy crew = better charter. Simple as that.
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13d •
Some of my biggest “icks”
You spend enough time in this industry… and certain things just start to stand out. Calling decks “levels”. Cabins “rooms” or even worse “bedrooms”. It immediately tells me you are not really in it yet. Calling a yacht a “ship”.Or writing “yatch”… that one might be the worst of all. Overusing Ai to the point where everything sounds the same. Clean, but completely empty. Or not using the actual yacht name. Just random made up names and blurring out the image of the yachts name everywhere. That usually comes from people who don’t have direct access and are just pulling from somewhere else. And then the big one. Websites and brochures that only list facts. Length, cabins, guests, year. All important, yes. But tell me something real. What does it feel like onboard? Why this yacht over another? What actually makes it special? Because at the end of the day, we are not selling specs. We are selling an experience.
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20d •
There are more opportunities than you think.
I was scrolling LinkedIn for 10 minutes the other day. Just casually. And within that short time I came across: 1. A junior marketing role at one of the top brokerages in the industry. 2. A customer success position at a high-end technical supplier that I personally know very well and only works with yachts 50 metres and above. 3. And another company with 3 open roles focused on exclusive travel. Not purely yachts, but Monaco F1, private yacht events, and very out-of-the-box experiences. That’s in 10 minutes. So when people say “it’s impossible to get into this industry”… I don’t agree. The opportunities are there. The difference is knowing where to look, and actually putting yourself forward when you see them. Because most people either don’t look properly… or don’t act when they find something. If you stay consistent with it, things start to open up. And most importantly, having the confidence. That is something the academy will bring you.
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Break into yacht charter brokerage and close your first €100K yacht charter. A structured roadmap with industry insights and first-hand experience.
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