23d • General discussion
Dead Pixel!?
An agency once told me, "your pixel is dead. It's why you're not converting your Meta ads." I didn't close my ad account or create a new pixel. Instead, I continued to iterate, optimize my offer, and launch new ad creatives and hooks. I caught fire for a few months, achieving my highest revenue, before realizing I have some gaps that need to be fixed and pulled back on my ad spend.
Today, I'm second guessing myself and wondering if that agency was right. I'm not converting at the rate I would like. My 30 day CTR is 2.98%, CVR is 2.96%. Whereas, on the surface, these seem healthy, revenue is not great and ROAS is sub 1.
What am I missing?
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4 comments
Dead Pixel!?
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