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14h • Monetization & Business
Stop Chasing Fans Who Will Never Support You
This one might sting a little. That’s okay.
Most wrestlers waste time, energy, and money chasing people who were never going to buy anything anyway.
You know the ones:
• Always say “I’ll grab merch next time”
• Always comment but never show up
• Always watching but never supporting
They’re not bad people.
They’re just not your people.
Here’s the hard truth:
Not all fans are equal.
Some fans will:
• Buy tickets
• Buy merch
• Bring friends
• Come back again and again
Those are your top of the ladder fans.
Your job is not to convince everyone to like you.
Your job is to take care of the fans who already care and give them more reasons to stay.
Think of your fanbase like a triangle:
• Top = super fans
• Middle = casual fans
• Bottom = people who barely engage
Most wrestlers do the opposite of what works.
They spend all their time trying to impress the bottom.
Smart wrestlers:
• Build for the top
• Create offers for the middle
• Stop chasing the bottom
This isn’t greedy.
It’s survival.
If you want wrestling to last, you have to stop acting like attention pays bills.
Support does.
Question for you:
Who are your real fans right now and what are you doing to give them MORE?
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Stop Chasing Fans Who Will Never Support You
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