We're kicking off live calls today, so let me walk you through how this works. You'll get session descriptions here in the calendar about a week before each call. If you miss the email, it lives here permanently. Bookmark it. We're meeting second and fourth Tuesdays at 10 AM Mountain / 9 AM Pacific / noon Eastern. (If you're in Australia, yes, it's 3 AM. Recordings exist for a reason.) Here's the structure: Second Tuesday is our hot topic—I'll dig into one specific thing like vibe coding with Lovable, LinkedIn shifts, Claude, AI Agents, and more for about 90 minutes. The integration sessions on fourth Tuesdays are different. Generally they will be 60 minutes (but I'll stay as long as you need.) You bring questions, you bring projects, we figure it out together. That's why it's collaborative. May we're talking Lovable. June is LinkedIn plus some new tools I've built. July is Claude. I've mapped them all through July so you know what's coming. Premium members can add these directly to their calendar and join the Zoom. If you don't have premium access, you won't get in. So if you've been thinking about it, this is the moment. Next call is in 30 minutes. See you there.

So -I've already built some pretty amazing apps thanks to @Barb Miller and her Vibe-Coding class I took (and yes - she is going to do one for us too.). But I did my usual "jump in with both feet before I really knew how deep it was"... and so I spent the day watching a bunch of beginner videos. I popped my favorite resources into the Claude Tutorial for Beginners class. Check it out of you are new to Claude. I'll continue to add things as I find them.

For anyone interested in our live events – the first one is this Tuesday and it is going to be super powerful! Introducing you to my new program and app – which on its own is $197 – (or $497 If you do a session with me.) But of course you get it for free as a premium member. Whether you go monthly or yearly! So now is the time to sign up. :). Now- I know it’s awesome- but if you have any questions, you can ask @Maree Mac guinness or @Anne Sylvestre or @sherry Hayes-Peirce

We had such a smart and useful session inside WTIC with consumer insights expert Kay Allison, and this one really got to the heart of why so many offers and so much content miss the mark. Kay brought her deep background in consumer insights and innovation to show us how to stop guessing what our audience wants and start listening to what they are actually saying. We talked about the gap between the neat, logical way we describe our business and the much messier way real people experience their problems. That alone was a huge aha. Your audience is not living inside your framework. They are living inside emotion, contradiction, resistance, hope, and language that is often unfinished. We also talked about how tools like Apify and AI can help you scrape and analyze real peer-to-peer conversations so you can spot patterns, emotional themes, conflicting desires, and unmet needs. Another big aha was the difference between customer language and competitor language. When you separate the two, you can start to see where the real white space is in the market and where your messaging can become much more precise. A few of my favorite takeaways: • insight lives in the gap between ideal and real • people often say one thing and feel another • the best messaging usually comes from the customer’s exact words, not polished marketing language • better offers start with better listening If your content feels flat, your messaging is not landing, or you know your offer is good but it is not connecting the way it should, this training is worth watching. Catch the course in the classroom!