If your group feels quieter than you'd like, this one's for you. @Kelly Howard joined us live for our bonus Tuesday session, and she's spent 25 years building, growing, and selling membership communities, so when she said a quiet group almost always comes down to connection rather than content, I believed her immediately. We got into the real fear behind letting members talk to each other, the notification chaos that trains people to stop reading you, and how to actually price something new without coming in too high and apologizing your way down. Kelly's also publicly challenging herself to grow a brand new community to 100 paying members in 100 days with zero ad spend, and she's letting all of us watch the whole thing happen. ▶️ Watch here: https://youtu.be/HkAjgrR_aKw What's the one thing keeping your group quieter than you'd like? Tell me below, I'll give you a real answer, not just a "thanks for sharing."

Tuesday June 30th at 9 AM PT Hey ladies — I'm doing something a little different on June 30 and I want you there. I'm hosting two live conversations with @Kelly Howard and we're going straight at the question I hear from founders in this community all the time: can I actually build a paid community without turning into a content machine? Kelly's the real deal here. She grew a membership from 25 members to more than 1,000 with almost no ad spend, launched and sold two others, and now helps founders build what she calls sustainable membership businesses — through The Membership Marketing Lab. We're running two sessions — one on Skool, one on Substack — because I genuinely think the platform you choose matters, and I want to give each one a proper look. We'll get into the marketing, the retention, the community building side, and how to put it together in a way that doesn't require you to post something every single day and pray the algorithm notices. (Because wow, is that a miserable way to run a business.) Both sessions are free. Both are open to everyone, so bring people you think should be in the room. . 📍 Building Community (Skool) Tuesday, June 30 | 9:00 AM PT | 12:00 PM ET https://www.skool.com/live/JwlSZkfhZQy 📍 Building Community (Substack) Tuesday, June 30 | 3:00 PM PT | 6:00 PM ET https://open.substack.com/live-stream/229294 See you there!

I'm super excited to be hosting @Kelly Howard on Tuesday, June 30th. This training is available to everyone, not just premium members! You can see and sign up in the calendar link above. 👆🏻 Kelly Howard is a membership marketing consultant who has spent decades on the inside of membership businesses — building them, growing them, and selling them. She grew one membership company from 25 members to 1,000 with almost no ad spend, started and sold two others, and now helps founders do the same through The Membership Marketing Lab, part of her Marketing with Heart brand. Kelly specializes in helping experienced founders build paid memberships that fit their actual business — not a content-creator model that demands constant output. Her approach combines smart marketing strategy, community-building, and retention systems that work without requiring you to be everywhere all the time. On June 30, she joins Viveka von Rosen for an honest conversation about how women founders with real expertise actually build paid communities — and what it takes to make them sustainable. And here's how you can add the event to your calendar: https://www.loom.com/share/9e86cd669dde46f1a8a76a7665b774cb

A quick zoom on how to add events to your calendar: Click on the calendar link above (to the right of the Community link) You will see events in blue. Click on the individual blue link. *If you are a premium member, you will be able to add each event to your calendar. If you are a free member, I still have some events for you on there, and you'll be able to add those events to your calendar. https://www.loom.com/share/9e86cd669dde46f1a8a76a7665b774cb

This week's paid member session on vibe coding was one of those sessions where things actually happened. Not "great content" happened. Things got built. In the room. In real time. One member came in with a cognitive wellness assessment she'd been running through SurveyMonkey at substantial cost. She wanted to own her data, track client progress over time, and build something that made starting feel so frictionless that clients would actually do it. By the end of the session she had a published app — with a progress tracker, a digital journal, and an ADA compliance notice the AI added without being asked. She did not write a single line of code. Another member built a prospect questionnaire in 11 minutes. These are not developers. These are accomplished women with deep expertise who showed up, filled out a prompt, and walked out with something they can send to clients this week. Here's what paid members got access to: My custom Vibe Code Prompt Builder — a tool I built specifically for WTIC members that walks you through structuring your project before you take it into Lovable. It takes 15 minutes and does most of the thinking for you. You answer questions about your audience, your features, how you want people to move through the experience. It generates a ready-to-use prompt. This tool lives in the paid member classroom. The session recording — so you can watch exactly how the app was built, follow the prompt process, and use the workflow for your own project. 15 free Lovable tokens — I share my referral link (https://lovable.dev/invite/UFZQQV8) with paid members, which adds 10 free tokens to the 5 you get on signup. That's enough to build a proposal page, a questionnaire, or a simple branded landing page without spending a dollar. Live access to sessions like this one — where you're not watching a tutorial, you're in the room while something real gets built and broken and fixed. If you've been sitting in the free tier wondering whether upgrading is worth it, this is what the answer looks like. Real tools. Real builds. Real wins from women who are doing exactly what you're thinking about doing.