If your group feels quieter than you'd like, this one's for you. @Kelly Howard joined us live for our bonus Tuesday session, and she's spent 25 years building, growing, and selling membership communities, so when she said a quiet group almost always comes down to connection rather than content, I believed her immediately. We got into the real fear behind letting members talk to each other, the notification chaos that trains people to stop reading you, and how to actually price something new without coming in too high and apologizing your way down. Kelly's also publicly challenging herself to grow a brand new community to 100 paying members in 100 days with zero ad spend, and she's letting all of us watch the whole thing happen. ▶️ Watch here: https://youtu.be/HkAjgrR_aKw What's the one thing keeping your group quieter than you'd like? Tell me below, I'll give you a real answer, not just a "thanks for sharing."

Most of the women I talk to who are burning out on their community — Substack, Skool, Kajabi, whatever they're running — aren't actually burning out on community. They're burning out on feeling like they have to create new content every day. But those two things are not the same job - even though they feel like the same job - which is exactly the problem. If you have a community, it might feel like sitting down on Monday morning with your coffee and the real intention to show up for your people. Somewhere before lunch that turns into "I need to produce something" — a post, a newsletter, a lesson, maybe a reel (if you're feeling self-destructive.) You make the thing, you send the thing, you watch how the thing did, you feel a little flat about how the thing did, and then it's Thursday and you have to do it again. That's not community building. What you've actually built is a content treadmill with the word community written on the side. (Am I the only one? 🙋🏼) There are three different jobs hiding in there, and each one needs its own time and its own focus.. Content is the thing you create — the newsletter, the post, the video, the workshop replay. Someone can consume it alone, asynchronously, having never met you and never planning to. It's there to attract people and show your thinking and build trust from a distance, and you are not in the room when they read it, which is completely fine because that's what it's for. (This will be about 80% of your community - whether that is a Skool community, a Substack community or even your LinkedIn followers.) Conversation is what happens between people — a comment thread that actually goes somewhere, a live call where someone asks a real question, a DM that turns into something useful. It needs at least two people and some amount of real time, and you can set up the conditions where it's likely to happen, but you can't manufacture it or schedule it the way you schedule a newsletter. You can send the DM - you can't guarantee people will answer - or even see it (especially if you have not shown them the options.)

These are tools I use all the time. You don;t HAVE to use my affilaite links - but I sure would appreciate it! - Lovable: https://lovable.dev/invite/UFZQQV8 - Magai: https://magai.co/?via=viveka (Ai Tool) - Claude Code: https://claude.ai/referral/0s_pSZCmlA - Wsprflow: https://wisprflow.ai/r?VIVEKA3 - FlyMSG: https://app.vengreso.com/share/67520134243b1f31e40f57c5?f=Viveka&l=vonrosen (Auto text expander with Social Surround engagement tool) - Calendly: https://calendly.com/ (Appt setting tool) • SEOSpace: https://www.seospace.co/?via=viveka

Hey ladies - So I'm about to make it so that you can access some of the premium courses - just by doing the work! The way of doing this - let me know what you have done using the "#Myhomework" hashtag in the title of any post, share your win, and then pop it in the Wins category (see below) Here's an example from our vibe-coding course... The first aircraft I'm building is ___, and it's for ___. The first aircraft I'm building is a landing page for VIOS and it's for women 50+ who need more visibility

Tuesday June 30th at 9 AM PT Hey ladies — I'm doing something a little different on June 30 and I want you there. I'm hosting two live conversations with @Kelly Howard and we're going straight at the question I hear from founders in this community all the time: can I actually build a paid community without turning into a content machine? Kelly's the real deal here. She grew a membership from 25 members to more than 1,000 with almost no ad spend, launched and sold two others, and now helps founders build what she calls sustainable membership businesses — through The Membership Marketing Lab. We're running two sessions — one on Skool, one on Substack — because I genuinely think the platform you choose matters, and I want to give each one a proper look. We'll get into the marketing, the retention, the community building side, and how to put it together in a way that doesn't require you to post something every single day and pray the algorithm notices. (Because wow, is that a miserable way to run a business.) Both sessions are free. Both are open to everyone, so bring people you think should be in the room. . 📍 Building Community (Skool) Tuesday, June 30 | 9:00 AM PT | 12:00 PM ET https://www.skool.com/live/JwlSZkfhZQy 📍 Building Community (Substack) Tuesday, June 30 | 3:00 PM PT | 6:00 PM ET https://open.substack.com/live-stream/229294 See you there!