If you want to grow fast on social media, don’t start by guessing. Start by finding the people already winning in the exact niche you want. Competitors aren’t enemies — they’re proof the market exists and a blueprint for what works. This guide will show you exactly how to find them, analyze them, and use them to build your own strategy. Why Finding Competitors Matters Competitor research helps you: - Validate your niche is profitable - See what content is going viral - Understand what offers people are buying - Avoid wasting months posting the wrong thing - Build a smarter, faster positioning strategy If someone else is already doing it successfully… You can too — with a better angle. Step 1: Start With Your Core Topic Write down what you want to be known for: Examples: - TikTok Shop growth - Fitness coaching - Real estate investing - Relationship advice - E-commerce branding - AI tools for creators Your niche = Topic + Audience Example: Not: “fitness” Yes: “fitness for busy dads over 35” Step 2: Use Platform Search Like a Weapon Every social platform is a search engine now. TikTok Search Type keywords like: - “how to ___” - “tips for ___” - “coach” - “consultant” - “agency” - “mentor” Example: Search: - “TikTok shop agency” - “Amazon seller tips” - “SMMA outreach” Then look for creators with: - Consistent posting - High engagement - Clear offers Instagram Search Go to: - Explore tab - Search keywords - Look at Reels + Accounts Search: - “brand strategist” - “fitness coach” - “Shopify expert” Instagram competitors often hide behind lifestyle content — so check their bio for the offer. YouTube Search (Most Underrated) Search: - “How to start ___” - “___ strategy” - “___ tutorial” YouTube competitors are often the smartest because long-form builds authority. Step 3: Search by Hashtags (But Do It Right) Hashtags show you who is actively posting in the niche. Use: - Broad hashtags (market) - Specific hashtags (sub-niche) - Buyer hashtags (intent)

When I first started my business I went for physical products That went okay, but I should have started selling services early on to leverage time and take more profit A brand is not the first thing to launch unless you plan to invest at least $5K-$20K total So instead do this:

https://viralbrandworks.com/products/the-wifi-money-machine-pdf-only

This is everything that I know about TikTok Shop We also work with Fastmoss.com and uptk.io https://youtube.com/playlist?list=PLydUotNfG1q0H2RQ7Cy4ajt1bYxa6W9yU&si=zidEXWOge5lJxxZz

Okay, so building your first brand online can be hard... I didn't really want to go the personal brand route at first, but this is a video of me breaking down how I made faceless pages work for me Since then I have started running paid ads, created an agency and now feed my own family and multiple others (my employees)