11d • General discussion
How To Find Other Competitors In Your Space
If you want to grow fast on social media, don’t start by guessing.
Start by finding the people already winning in the exact niche you want.
Competitors aren’t enemies — they’re proof the market exists and a blueprint for what works.
This guide will show you exactly how to find them, analyze them, and use them to build your own strategy.
Why Finding Competitors Matters
Competitor research helps you:
- Validate your niche is profitable
- See what content is going viral
- Understand what offers people are buying
- Avoid wasting months posting the wrong thing
- Build a smarter, faster positioning strategy
If someone else is already doing it successfully…
You can too — with a better angle.
Step 1: Start With Your Core Topic
Write down what you want to be known for:
Examples:
- TikTok Shop growth
- Fitness coaching
- Real estate investing
- Relationship advice
- E-commerce branding
- AI tools for creators
Your niche = Topic + Audience
Example:
Not: “fitness”
Yes: “fitness for busy dads over 35”
Step 2: Use Platform Search Like a Weapon
Every social platform is a search engine now.
TikTok Search
Type keywords like:
- “how to ___”
- “tips for ___”
- “coach”
- “consultant”
- “agency”
- “mentor”
Example:
Search:
- “TikTok shop agency”
- “Amazon seller tips”
- “SMMA outreach”
Then look for creators with:
- Consistent posting
- High engagement
- Clear offers
Instagram Search
Go to:
- Explore tab
- Search keywords
- Look at Reels + Accounts
Search:
- “brand strategist”
- “fitness coach”
- “Shopify expert”
Instagram competitors often hide behind lifestyle content — so check their bio for the offer.
YouTube Search (Most Underrated)
Search:
- “How to start ___”
- “___ strategy”
- “___ tutorial”
YouTube competitors are often the smartest because long-form builds authority.
Step 3: Search by Hashtags (But Do It Right)
Hashtags show you who is actively posting in the niche.
Use:
- Broad hashtags (market)
- Specific hashtags (sub-niche)
- Buyer hashtags (intent)
Example for fitness:
- #fitnesscoach
- #fatlossjourney
- #busydadfitness
- #onlinecoaching
Example for ecom:
- #tiktokshop
- #shopifygrowth
- #amazonfba
- #ecommercecoach
Click top posts → find creators → follow the rabbit hole.
Step 4: Look at Who Your Audience Already Follows
This is the fastest competitor hack.
Go find your ideal customer.
Example:
If you target Shopify brands:
- Find a Shopify founder account
- Click “Following”
- See what marketing people they follow
Those are your real competitors.
Do this 10 times and patterns emerge instantly.
Step 5: Use “People Also Follow” Suggestions
Once you find one competitor, social platforms literally show you 20 more.
On Instagram/TikTok:
- Click their profile
- Scroll suggestions
- Save similar accounts
The algorithm maps niches better than Google.
Step 6: Find Competitors Through Offers + Funnels
Most serious competitors are selling something.
Search for:
- “DM me ‘START’”
- “Link in bio”
- “Free training”
- “Join my program”
Anyone running a funnel is a real player.
Click their:
- Lead magnet
- Webinar
- Booking link
- Storefront
Now you understand the business model behind the content.
Step 7: Competitor Categories You Need
Don’t just follow random creators — track these 3 types:
1. Direct Competitors
Same niche, same audience, same offer
2. Indirect Competitors
Same audience, different solution
Example:
You sell TikTok growthThey sell Meta adsAudience overlaps
3. Aspirational Competitors
The top 1% you want to model long-term
Step 8: What to Study Once You Find Them
Don’t just scroll — break them down.
Ask:
Content
- What topics repeat weekly?
- What formats perform best?
- What hooks go viral?
Positioning
- Who are they speaking to?
- What problem do they own?
Offer
- What are they selling?
- Is it high-ticket? subscription? product?
Engagement
- What questions do people ask in comments?
- What pain points keep showing up?
Frequency
- How often do they post?
- What consistency wins?
Step 9: Build Your Competitor Swipe File
Make a simple tracker:
- Account name
- Niche
- Viral video links
- Hooks they use
- Offer type
- Angle you could do differently
After 20 competitors, you’ll see:
The market formula.
Then you can differentiate.
Step 10: The Key: Don’t Copy — Clone Structure, Add Your Edge
The goal is not to become them.
The goal is:
- Learn what works
- Avoid what fails
- Add your personality + unique mechanism
- Build a better offer
Social media rewards familiarity + originality.
Quick Action Challenge (Do This Today)
Find 10 competitors in your niche using:
- 3 keyword searches
- 3 hashtag searches
- 2 audience-following checks
- 2 algorithm suggestions
Then answer:
- What content wins?
- What offer is being sold?
- What gap can I fill?
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How To Find Other Competitors In Your Space
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