Jul '25 • General discussion
Marketing Question
Right now I’m cold calling a pre-foreclosure list (one of a few I use). Would it make more sense to:
1. Take it off the dialer and hit it with SMS instead, then add a new list (like AI data) to my dialer
OR
2. Keep cold calling the pre-foreclosures and just add another list that I hit strictly with SMS?
Trying to figure out the most efficient way to scale across both channels without overlapping too much. Also wondering: at what point does it make sense to run multiple marketing funnels instead of one all-in-one system?
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First Comment (to clarify):
To clarify — I already have a cold call + SMS follow-up system in place using a triple-line dialer, and I hit volume consistently. I’m not short on data, just trying to optimize the setup and scale without burning through the same lists across channels. Appreciate any insight from folks who’ve split up their marketing flows!
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