The Wonders of Cold Email
Cold email can take you 20x further when you’re starting out. Think about it—you can get your foot in the door with decision-makers at any company.
You can literally reach anyone with your offer. Zero barriers.
But here’s the truth: cold email only works when you have volume and leverage.
Volume:
I’m not just talking about sending a few emails. Whether it’s cold email or any outbound marketing for your web agency, volume matters.
Every campaign and every message is an opportunity to learn and improve.
One of the biggest mistakes beginners make is thinking they’ll get a 10% positive reply rate on their first campaign or five booked calls in the first three days.
That’s not how the game works.
Cold email is a long-term play, and the best way to maximize results is to learn from every metric you collect.
Leverage:
Leverage comes from your copy. You can have perfect deliverability, your emails landing in inboxes, and an open rate of 50%—but none of that matters if your copy is weak.
When you combine volume with great copy, your dream booked calls are just weeks away.
I personally achieve a 5–8% reply rate and can get you up to 15 booked calls for your web agency in just 2 months.
DM me if you want this for your agency.
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Matt Spencer
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The Wonders of Cold Email
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