A $5 coffee gift card, given with thought, will outperform a $500 sponsorship. Why? Because influence isn’t about the size of the gesture; it’s about the impression left behind.

Most powerfully motivating quotes I picked up: "Your past doesn't equal your future." What matters is the action you take now. Two decisions, acted on today, can change your self-respect and the trajectory of your life.

Coach clients to spot natural moments to introduce you, like after a great experience or when chatting about a need. Confidence makes intros feel real, not forced.

(𝘛𝘩𝘪𝘴 𝘞𝘪𝘭𝘭 𝘏𝘦𝘭𝘱 𝘎𝘳𝘰𝘸 𝘠𝘰𝘶𝘳 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴...) Your business needs new people to keep growing. But getting new customers can be hard. Many business owners say their biggest challenge is turning happy clients into people who tell others about them. Even when clients want to help, they don’t always know how. The good news? You can show your clients how to introduce you to the right people in a way that feels easy and natural. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝟒 𝐬𝐢𝐦𝐩𝐥𝐞 𝐰𝐚𝐲𝐬 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐦𝐚𝐤𝐞 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐛𝐫𝐢𝐧𝐠 𝐲𝐨𝐮 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬. 𝟏. 𝐊𝐞𝐞𝐩 𝐭𝐡𝐞 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐚𝐬𝐤 𝐬𝐡𝐨𝐫𝐭 𝐚𝐧𝐝 𝐜𝐥𝐞𝐚𝐫 People want to help but get stuck if you ask too much or are not clear. Instead of saying, “Tell anyone who needs my service about me,” teach your clients to say something simple like: “𝘐 𝘩𝘦𝘭𝘱 [𝘵𝘺𝘱𝘦 𝘰𝘧 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳] 𝘸𝘩𝘰 𝘯𝘦𝘦𝘥 𝘩𝘦𝘭𝘱 𝘸𝘪𝘵𝘩 [𝘱𝘳𝘰𝘣𝘭𝘦𝘮]. 𝘐𝘧 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘭𝘪𝘬𝘦 𝘵𝘩𝘢𝘵, 𝘐’𝘥 𝘭𝘰𝘷𝘦 𝘢𝘯 𝘪𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯.” or in the case of a barber: “𝘐 𝘩𝘦𝘭𝘱 [𝘯𝘦𝘶𝘳𝘰𝘥𝘪𝘷𝘦𝘳𝘴𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳s] 𝘸𝘩𝘰 𝘯𝘦𝘦𝘥 𝘩𝘦𝘭𝘱 𝘸𝘪𝘵𝘩 [𝘴𝘵𝘢𝘺𝘪𝘯𝘨 𝘤𝘢𝘭𝘮 𝘥𝘶𝘳𝘪𝘯𝘨 𝘢 𝘩𝘢𝘪𝘳𝘤𝘶𝘵]. 𝘐𝘧 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘭𝘪𝘬𝘦 𝘵𝘩𝘢𝘵, 𝘐’𝘥 𝘭𝘰𝘷𝘦 𝘢𝘯 𝘪𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯.” The easier you make it for them, the more they will do it. 𝟐. 𝐓𝐞𝐥𝐥 𝐭𝐡𝐞𝐦 𝐰𝐡𝐲 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧𝐬 𝐦𝐚𝐭𝐭𝐞𝐫 Clients are more likely to introduce you if they know it helps both of you. Explain how referrals help your business grow and save their friends time and trouble. 𝘞𝘩𝘦𝘯 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘴𝘦𝘦 𝘵𝘩𝘢𝘵 𝘮𝘢𝘬𝘪𝘯𝘨 𝘪𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯𝘴 𝘩𝘦𝘭𝘱𝘴 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦, 𝘵𝘩𝘦𝘺 𝘧𝘦𝘦𝘭 𝘨𝘰𝘰𝘥 𝘢𝘣𝘰𝘶𝘵 𝘥𝘰𝘪𝘯𝘨 𝘪𝘵. Also, remind them that introducing you makes them look like a helpful friend. 𝟑. 𝐓𝐞𝐚𝐜𝐡 𝐭𝐡𝐞𝐦 𝐰𝐡𝐞𝐧 𝐭𝐨 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞 𝐲𝐨𝐮 Not every time is the right time for an introduction. 𝘏𝘦𝘭𝘱 𝘺𝘰𝘶𝘳 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘴𝘱𝘰𝘵 𝘨𝘰𝘰𝘥 𝘮𝘰𝘮𝘦𝘯𝘵𝘴. Like after they’ve had a great experience with you, or when they talk to someone who needs help you offer. You can practice with them so they feel confident. When they are comfortable, their introductions will feel real and friendly. 𝟒. 𝐌𝐚𝐤𝐞 𝐢𝐭 𝐞𝐚𝐬𝐲 𝐭𝐨 𝐟𝐨𝐥𝐥𝐨𝐰 𝐮𝐩 After your client says they’ll help, send them a quick message with your contact info and a short introduction they can copy.

Referrals aren’t random. People refer businesses for a reason. It’s about trust. When someone refers you, they want to look smart or helpful to their friends. If you give them a great experience, they’ll want to share it. It’s not about luck; it’s about making them want to tell others. 𝐖𝐡𝐲 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐑𝐞𝐟𝐞𝐫𝐫𝐚𝐥 𝐏𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲 𝐈𝐬 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 Referrals shouldn’t feel like asking for a favor. People like sharing things that work well for them. When you understand this, you can make it easier for them to spread the word. Customers who give referrals care about your business. New customers who come from referrals trust you more. They’re more likely to buy from you and stay loyal. 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 - Build More Trust A friend’s recommendation is stronger than any ad. People believe people they know. - Save Money on Marketing Referrals cost less than paid ads. Your happy customers help you grow. - Gain Loyal Customers Referred customers trust you more and usually stick around longer. 𝗛𝗼𝘄 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗪𝗼𝗿𝗸𝘀 Think of your referral program as a way to partner with your customers. When you reward them, you’re showing you value their help. Tools like referral codes or links help make it easy. But the real goal is to make customers feel good about sharing you with their friends. 𝟱 𝗦𝘁𝗲𝗽𝘀 𝘁𝗼 𝗠𝗮𝗸𝗲 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹-𝗪𝗼𝗿𝘁𝗵𝘆 1. Keep Your Promise Do what you say you will. People only refer if they trust you. 2. Make Sharing Easy Give them clear, simple ways to refer—like a link or a quick message. 3. Offer Good Rewards Pick rewards people actually want, like discounts or free upgrades. 4. Promote on the Right Channels Reach customers where they already are. Use email, social media, text, or in person. 5. Keep Improving Ask for feedback. Look at your results. Make changes so your referral program stays helpful and fun. 𝗧𝘆𝗽𝗲𝘀 𝗼𝗳 𝗥𝗲𝗳𝗲𝗿𝗿𝗮𝗹 𝗠𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻𝘀 People refer for different reasons. Know these so you can plan better: Helping Friends: They want others to have a good experience.