Sometimes the best first step to a source of warm leads is to show appreciation for your peers publicly. What do i mean by this? When you call out complimentary businesses that stands out to you, you open the door to a warm conversation by that owner. 9 times out of 10, that owner is looking to solve the same problem as you: getting more leads. Give it to them by collaborating. A great example of this is with Jared from Subway. Jared was already working on a cool thing on his own (weight loss) and wasn't worried to shout out appreciation to the source (Subway). Subway took a liking to the experience they had and pulled Jared in to collaborate. Through the best of their partnership, they created $8 Billion dollars in added revenue because of this collaboration. My point here is this: Sometimes the best first step to a source of warm leads is to show appreciation for your peers publicly. The Reciprocity will compounds.