4 Easy Ways to Teach Your Clients to Make Introductions

Daniel Flowers

Jul 9 • Weekly Action Plays

(𝘛𝘩𝘪𝘴 𝘞𝘪𝘭𝘭 𝘏𝘦𝘭𝘱 𝘎𝘳𝘰𝘸 𝘠𝘰𝘶𝘳 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴...)

Your business needs new people to keep growing. But getting new customers can be hard.

Many business owners say their biggest challenge is turning happy clients into people who tell others about them.

Even when clients want to help, they don’t always know how.

The good news?

You can show your clients how to introduce you to the right people in a way that feels easy and natural.

𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝟒 𝐬𝐢𝐦𝐩𝐥𝐞 𝐰𝐚𝐲𝐬 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐦𝐚𝐤𝐞 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧𝐬 𝐭𝐡𝐚𝐭 𝐛𝐫𝐢𝐧𝐠 𝐲𝐨𝐮 𝐧𝐞𝐰 𝐥𝐞𝐚𝐝𝐬.

𝟏. 𝐊𝐞𝐞𝐩 𝐭𝐡𝐞 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐚𝐬𝐤 𝐬𝐡𝐨𝐫𝐭 𝐚𝐧𝐝 𝐜𝐥𝐞𝐚𝐫

People want to help but get stuck if you ask too much or are not clear. Instead of saying,

“Tell anyone who needs my service about me,” teach your clients to say something simple like:

“𝘐 𝘩𝘦𝘭𝘱 [𝘵𝘺𝘱𝘦 𝘰𝘧 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳] 𝘸𝘩𝘰 𝘯𝘦𝘦𝘥 𝘩𝘦𝘭𝘱 𝘸𝘪𝘵𝘩 [𝘱𝘳𝘰𝘣𝘭𝘦𝘮]. 𝘐𝘧 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘭𝘪𝘬𝘦 𝘵𝘩𝘢𝘵, 𝘐’𝘥 𝘭𝘰𝘷𝘦 𝘢𝘯 𝘪𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯.”

or in the case of a barber:

“𝘐 𝘩𝘦𝘭𝘱 [𝘯𝘦𝘶𝘳𝘰𝘥𝘪𝘷𝘦𝘳𝘴𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳s] 𝘸𝘩𝘰 𝘯𝘦𝘦𝘥 𝘩𝘦𝘭𝘱 𝘸𝘪𝘵𝘩 [𝘴𝘵𝘢𝘺𝘪𝘯𝘨 𝘤𝘢𝘭𝘮 𝘥𝘶𝘳𝘪𝘯𝘨 𝘢 𝘩𝘢𝘪𝘳𝘤𝘶𝘵]. 𝘐𝘧 𝘺𝘰𝘶 𝘬𝘯𝘰𝘸 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘭𝘪𝘬𝘦 𝘵𝘩𝘢𝘵, 𝘐’𝘥 𝘭𝘰𝘷𝘦 𝘢𝘯 𝘪𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯.”

The easier you make it for them, the more they will do it.

𝟐. 𝐓𝐞𝐥𝐥 𝐭𝐡𝐞𝐦 𝐰𝐡𝐲 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧𝐬 𝐦𝐚𝐭𝐭𝐞𝐫

Clients are more likely to introduce you if they know it helps both of you. Explain how referrals help your business grow and save their friends time and trouble.

𝘞𝘩𝘦𝘯 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘴𝘦𝘦 𝘵𝘩𝘢𝘵 𝘮𝘢𝘬𝘪𝘯𝘨 𝘪𝘯𝘵𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯𝘴 𝘩𝘦𝘭𝘱𝘴 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦, 𝘵𝘩𝘦𝘺 𝘧𝘦𝘦𝘭 𝘨𝘰𝘰𝘥 𝘢𝘣𝘰𝘶𝘵 𝘥𝘰𝘪𝘯𝘨 𝘪𝘵.

Also, remind them that introducing you makes them look like a helpful friend.

𝟑. 𝐓𝐞𝐚𝐜𝐡 𝐭𝐡𝐞𝐦 𝐰𝐡𝐞𝐧 𝐭𝐨 𝐢𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐞 𝐲𝐨𝐮

Not every time is the right time for an introduction.

𝘏𝘦𝘭𝘱 𝘺𝘰𝘶𝘳 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘴𝘱𝘰𝘵 𝘨𝘰𝘰𝘥 𝘮𝘰𝘮𝘦𝘯𝘵𝘴.

Like after they’ve had a great experience with you, or when they talk to someone who needs help you offer.

You can practice with them so they feel confident. When they are comfortable, their introductions will feel real and friendly.

𝟒. 𝐌𝐚𝐤𝐞 𝐢𝐭 𝐞𝐚𝐬𝐲 𝐭𝐨 𝐟𝐨𝐥𝐥𝐨𝐰 𝐮𝐩

After your client says they’ll help, send them a quick message with your contact info and a short introduction they can copy.

𝘛𝘩𝘪𝘴 𝘸𝘢𝘺, 𝘵𝘩𝘦𝘺 𝘥𝘰𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘨𝘶𝘦𝘴𝘴 𝘸𝘩𝘢𝘵 𝘵𝘰 𝘴𝘢𝘺 𝘰𝘳 𝘸𝘩𝘦𝘳𝘦 𝘵𝘰 𝘧𝘪𝘯𝘥 𝘺𝘰𝘶𝘳 𝘥𝘦𝘵𝘢𝘪𝘭𝘴.

Check in later to say thanks and tell them if their introduction helped.

Saying thank you makes them want to help again.

Teaching your clients how to introduce you is not about pushing them. It’s about giving them simple tools so they can share your name with the right people.

When clients do this, they help you grow your business little by little — and that adds up fast.

At Warm Leads Playbook, 𝐰𝐞 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐫𝐞𝐟𝐞𝐫𝐫𝐚𝐥𝐬 𝐚𝐫𝐞𝐧’𝐭 𝐥𝐮𝐜𝐤; 𝐭𝐡𝐞𝐲’𝐫𝐞 𝐦𝐚𝐝𝐞 𝐨𝐧 𝐩𝐮𝐫𝐩𝐨𝐬𝐞.

Use these four easy steps to get more introductions that bring new customers.

Your next great client might come from a simple intro your client makes today.

#Keep Going

-Daniel

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