I'm so glad that you talked about ethics. I've strong views on this! I don't feel that vulnerable people are in a position to give consent for use of their images or stories on social media. I don't think they should be put on the spot by asking consent. They might like us and not want to say no. They might just be so tired and beat that they don't have it in them to say no. I think a few FDs are asking for consent but I don't think they should be doing that. They should just not use the content. I sometimes witness some amazing things in my work and there are photos. Same for all of us. But when I have a desire to share it I think 'who is it serving?' and if the answer is me,.well there you go, don't share it.
What we do is we take photos for families and give them the photos and tell them that they're for them and we won't be using them. If they're not a distressed family and I see them sharing them on socials or in a Google review I'll wait a while and then ask. Or sometimes I'll ask after a year or two.
You are a very good example of a fantastic social media presence without needing to share photos of families and funerals.