Not SEO.
Not design.
Websites matter because they’re **psychological + operational**.
Psychological:
A website = legitimacy.
Even bad websites make businesses feel “real.”
That’s why owners are scared to delete them.
Operational, Websites are the hub:
- Ads need a destination
- Social needs a link
- Google needs a source
- Leads need a place to land
Without a website, everything is fragmented.
With one, systems can attach.
The right framing:
A website isn’t marketing.
It’s **infrastructure**.
Like an email or phone number —
it has to exist *before* anything else works.
This is why websites still win.