“Smart Website” Without the Buzzwords
A “smart website” isn’t AI, funnels, or fancy tech.
It’s a website that actually does something.
1. Forms
Every service needs a clear way to raise a hand.
If someone is interested, they shouldn’t have to hunt.
2. Automations
When a form is submitted, something should happen automatically.
No waiting. No manual chasing.
3. Simple follow-up
A confirmation message is enough.
“Got it. We’ll be in touch.”
This alone beats most competitors.
4. One clear CTA
Not five buttons. Not multiple paths.
One primary action the site is designed around.
If a website can collect a lead, respond, and route it correctly,
it’s already smarter than most.
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Ivan Vazquez
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“Smart Website” Without the Buzzwords
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