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Check out this deck for insights on videos that might work best for you

Setting your video marketing goals for 2026 🎯 Before you think about platforms, formats, or AI tools, pause here. Most video plans fail because the goal is vague: “Post more.” “Be consistent.” “Go viral.” That’s not a goal. That’s a hope. For 2026, your video goals should answer three questions clearly: 1️⃣ What is video responsible for in your business? Pick one primary job: • Lead generation • Brand trust • Sales enablement • Recruitment • Education • Community building If video is trying to do everything, it does nothing well. 2️⃣ What outcome would make you say, “This worked”? Examples: • More qualified inbound enquiries • Shorter sales cycles • Better quality conversations with prospects • Less reliance on paid ads • Clearer positioning in your market Notice how none of these start with views or followers. 3️⃣ What system will you actually stick to? Not what sounds impressive. What’s realistic. • 1 filming day per month • One core video turned into multiple assets • One platform done properly • A repeatable format your audience recognises Consistency beats creativity when it’s strategic. Your task (do this now): Reply with one sentence: 👉 “In 2026, video will be responsible for __________.” No overthinking. One clear outcome. I’ll jump into the replies and help you pressure-test or sharpen it.

Shoot Academy is a practical, no-fluff community for marketers who want to use video properly, not just post more of it. This is where marketing managers, brand teams and founders come to learn how video actually drives attention, trust and leads in 2025. No gimmicks. No trends for the sake of it. Just smart video thinking, clear strategy, and real-world execution. What you’ll get inside: • Clear video strategies you can apply immediately • Live drop-in sessions where you can ask real questions about your current campaigns • Feedback on your video ideas, scripts and content plans • Proven formats for brand, social, recruitment and campaigns • Behind-the-scenes insight from real client projects • Help turning video into a system, not a one-off task Shoot Academy is for you if: • You’re responsible for marketing results and need video to perform • You’re tired of random content with no clear outcome • You want confidence in what to film, why you’re filming it, and where it should live • You want guidance without agency waffle This is not: • A course you’ll never finish • A creator hype group • A place for vanity metrics Video works when it’s intentional. Shoot Academy helps you get there. Welcome to Shoot Academy. If you want a punchier version for a landing page hero or LinkedIn pinned post, say the word.