Jan 29 • General discussion
Setting Video Marketing goals for 2026
Setting your video marketing goals for 2026 🎯
Before you think about platforms, formats, or AI tools, pause here.
Most video plans fail because the goal is vague:
“Post more.”
“Be consistent.”
“Go viral.”
That’s not a goal. That’s a hope.
For 2026, your video goals should answer three questions clearly:
1️⃣ What is video responsible for in your business?
Pick one primary job:
• Lead generation
• Brand trust
• Sales enablement
• Recruitment
• Education
• Community building
If video is trying to do everything, it does nothing well.
2️⃣ What outcome would make you say, “This worked”?
Examples:
• More qualified inbound enquiries
• Shorter sales cycles
• Better quality conversations with prospects
• Less reliance on paid ads
• Clearer positioning in your market
Notice how none of these start with views or followers.
3️⃣ What system will you actually stick to?
Not what sounds impressive. What’s realistic.
• 1 filming day per month
• One core video turned into multiple assets
• One platform done properly
• A repeatable format your audience recognises
Consistency beats creativity when it’s strategic.
Your task (do this now):
Reply with one sentence:
👉 “In 2026, video will be responsible for __________.”
No overthinking. One clear outcome.
I’ll jump into the replies and help you pressure-test or sharpen it.
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Setting Video Marketing goals for 2026
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