19d (edited) • General discussion
This One X Mistake Could Cost You $$$$
Happy Tuesday, everyone!
I’ve been observing the X algorithm for a solid year now and today something happened that confirmed my observations of how your social media presence is affecting the collaborations you receive as a content creator.
So I’m going to share my TOP tip of the month… so please don’t miss this. It’s GOLD. ✨ and while we’re at it, please know that this probably applies to every social media platform.
So here we go… Drumroll, please…
#1 Don’t outsource your tweets & social posts to AI. (Well, fully outsource.)
I know this is super tempting because we all want to save time. Even I had my virtual assistant posting ChatGPT generated updates for a while. But here’s the thing, so many people are starting to do this and as a collective, people are starting to become more aware of what is written by AI.
It’s OK to do here and there but don’t rely on it. If you rely on it, it’s going to weaken your creativity and you’ll get lazy. Find a balance between completely outsourcing your social captions and status update updates to AI and find a way to make it sound like you or keep your originality.
Think about it—using ChatGPT has a certain tone to its writing. It’s very clear, always positive, and tends to list things in threes (like I just did here lol.) But I can spot AI writing from a mile away. A lot of us can.
Don’t get me wrong. There’s a time and a place for AI. I use it all the time. But as my mother always said:
Wonderful servant, terrible master.
I’m using AI to create my UGC course, but I’m not relying on it to replace my creativity or irreplaceable insight. I use it to do the heavy lifting and build the infrastructure.
All that to say, think about the long-term effects of taking certain short cuts. Sure you may be saving time by not having to think of your own tweets, but the downside is you’re not showing brands, agencies, or creative strategists your personality!
For example, today I posted a funny tweet that was inspired by a funny meme on my Pinterest board. I adapted the meme to be UGC niche specific. Not long after I posted that tweet I got an inbound from a huge beauty subscription box that you’ve probably heard of… FabFitFun!!!!
When I took a look at the script, I noticed that it was a funny script. I have read over 200 briefs in my career as a UGC creator. I typically get pegged as the natural minded, holistic, every day mom or the basic skin care girly. A lot of my briefs are very serious.
But this script? It’s humorous and meant to entertain. Do you think that was a coincidence? I don’t think so.
I believe that there are some crazy tools out there for media buyers (agencies, creative strategists, etc.) to find content creators using SEO & finding relevant creators based on their social media presence and the things they post. This is how they’re able to find the right creator for the brand or concept.
Remember, we don’t know what tools exist, and you should be treating your social posts like some AI tool is going to help an agency locate you as a creator. Post like you are posting your résumé to land your dream collaborations.
So if you wanna land luxury niche items—post luxury and speak as if you’re a luxury creator. If you want to land humorous collaborations— show your funny personality.
Don’t outsource your personality to ChatGPT.
God made you so unique, so stand out.
So now it’s time to check in…
How would you grade yourself on a scale of one to 10 regarding your social media presence as a content creator? (One being the lowest and 10 being the highest.)
Dropping a comment and by engaging in this community it will not only boost your level, but in the future may have rewards and payoffs for those who participate! 😍
So tell me in the comments below— what’s your take on this?!
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This One X Mistake Could Cost You $$$$
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