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Hi, I’ve seen so many low ball inbounds like $40-$60 and with a clause that it’s not a guaranteed pay out it’s based on the quality of the work given. How can I respond to such emails letting them know my minimum is $150 and that’s not including perpetual rights. Believe it or not the $40-$60 is including perpetual rights. I’ve made a fiverr account and see other UGC creators charging low like this, which is scary because this is my Full time income. Help how can I confidently set my prices and be paid perpetual rights when other creators are charging that low on fiverr?

Share something from this week or month that was a huge win for you in your UGC business! Even if you just made a small step towards getting started—post it below! Remember, engaging boosts your level into unlocking more resources in this group! My win of the month: >>Booking my first high ticket retainer doing social media management and content creation as a partial face of the brand for a Moroccan beauty brand. I met the client on UpWork where my profile is top rated for UGC. I had a profile for product photography as well. She bought a package needing Amazon product photography, a UGC ad bundle, and social media photos. That relationship turned into her hiring me to be her full time social media manager, but with a more complex role— creating content with my face and likeness to fill her feed, which you can charge more for. It’s not just being a SMM, it’s being a Social Brand Manager & Primary UGC creator. This gig allows me to stop chasing lots of tiny UGC deals. Now I focus on UGC deals that are “worth my time” (about $250+ per collaboration). I know it’s not for everyone, but I happen to love to create content and make things look aesthetic so curating social platforms for a brand that I’m interested in is a huge win for me. It allows me to use my passions in photography, videography, graphic design, and UGC all combined. I recommend anyone who has an interest in being a social media manager to build relationships with their UGC clients especially the ones that aren’t using an agency to hire their UGC creators. I’ve met a lot of these kinds of brand owners on UpWork. I’ve been collecting Moroccan decor so I can bring in local friends to model and help create UGC. I posted on FB to find local people wanting to model / create content. I got so many responses. I’ll be working on growing this brand, increasing their sales, and hopefully building out a full UGC team that will eventually pay standard UGC rates! Can’t wait to hear your wins!

I know there’s a lot of beginning UGC creators in here. I will do a training or course module on pricing but I want to check up on y’all… Do you all know how to break down what a brand wants / needs to determine pricing? Determine if it’s THIS OR THAT <———> Organic <OR> Paid Ads They Edit <OR> You Edit They Script <OR> You Script Raw Footage <OR> Ready to Use Ad These are the basic breakdowns to determine how much work is involved. On the left side of the above list, it is usually less work. This kind of work can average around $150-$300. $200-$300 is popular for a brand that inbounds you via email to ask for a Paid Ad & Raw Footage (Perpetuity Rights included). On InSense for example rates are normally $100-$200 per concept and they kind of call the shots on what they get most times. You can obviously make WAY more than this but starting out this is standard. Pricing is very nuanced. Just make it worth your time and take what comes at you especially if you’re new. RELATIONSHIPS above all. Show brands you go above and beyond, go the extra mile, never get defensive when asked for reshoots, if you give extra tell them you did and compliment their brand when delivering the final content. Make a joke, get personal, throw in some LOLs. Have fun with it. Building relationships will open soooo many doors. Who here is completely in the dark about determining pricing?

It is so important that you nail it the first time when a new agency inbounds you and hires you for a campaign. When you crush it, they are more likely to send you more work down the road if they like what you did for the first brand they hired you for. I worked my butt off filming in the hot heat of my car, redoing takes until my UGC sounded effortless, natural, and “off the cuff”. I could tell their brief wanted raw/unhinged humor. That’s what goes viral nowadays. People want content that doesn’t look like ads. They wanted raw—I gave them raw. I threw in jokes, ad libs, and I played up the hot mess mom in a car vibe. Nicolle loved it and said she’ll be reaching out with more campaigns. Don’t worry— this comes about halfway into your first year and then dramatically after you’ve been doing UGC at least a year solid. This is what you have to look forward to!