4d • General discussion
Nailing First Campaign with an Agency Leads to More
It is so important that you nail it the first time when a new agency inbounds you and hires you for a campaign. When you crush it, they are more likely to send you more work down the road if they like what you did for the first brand they hired you for.
I worked my butt off filming in the hot heat of my car, redoing takes until my UGC sounded effortless, natural, and “off the cuff”. I could tell their brief wanted raw/unhinged humor. That’s what goes viral nowadays. People want content that doesn’t look like ads. They wanted raw—I gave them raw. I threw in jokes, ad libs, and I played up the hot mess mom in a car vibe.
Nicolle loved it and said she’ll be reaching out with more campaigns. Don’t worry— this comes about halfway into your first year and then dramatically after you’ve been doing UGC at least a year solid. This is what you have to look forward to!
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Nailing First Campaign with an Agency Leads to More
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