9d • Pricing
Crash Course on Pricing UGC
I know there’s a lot of beginning UGC creators in here. I will do a training or course module on pricing but I want to check up on y’all…
Do you all know how to break down what a brand wants / needs to determine pricing?
Determine if it’s THIS OR THAT <———>
Organic <OR> Paid Ads
They Edit <OR> You Edit
They Script <OR> You Script
Raw Footage <OR> Ready to Use Ad
These are the basic breakdowns to determine how much work is involved.
On the left side of the above list, it is usually less work. This kind of work can average around $150-$300.
$200-$300 is popular for a brand that inbounds you via email to ask for a Paid Ad & Raw Footage (Perpetuity Rights included). On InSense for example rates are normally $100-$200 per concept and they kind of call the shots on what they get most times.
You can obviously make WAY more than this but starting out this is standard.
Pricing is very nuanced. Just make it worth your time and take what comes at you especially if you’re new. RELATIONSHIPS above all. Show brands you go above and beyond, go the extra mile, never get defensive when asked for reshoots, if you give extra tell them you did and compliment their brand when delivering the final content. Make a joke, get personal, throw in some LOLs. Have fun with it.
Building relationships will open soooo many doors.
Who here is completely in the dark about determining pricing?
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Crash Course on Pricing UGC
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