I came across some old notes from a mentoring session that stopped me in my tracks. Back then, the business was flying. Sales were growing fast, deals were coming in, and from the outside… it looked like success. But behind the numbers, it was a different story. Stock was piling up. Cash was draining away faster than it came in. Debt was creeping higher, making every month feel like a gamble. And no matter how much we sold, profit just wasn’t showing up. It was a strange mix: excitement about growth, weighed down by the anxiety of “will this last?” The turning point came when I realised growth alone wasn’t enough. We needed clarity, systems, and a plan that made profit and cash as predictable as sales. The day that clicked, everything changed. Growth felt good again, because it was sustainable. If your sales are rising but your bank balance doesn’t reflect it, don’t ignore the signs. Revenue is vanity. Profit is sanity, and Cash is most definitely King! #BusinessGrowth #ScaleYourBusiness #FoundersJourney #FreedomFromTheDayToDay #TeamThatDelivers #LeadWithClarity #UnstoppableBusiness #StrategicGrowth #B2BFounders #OperationalExcellence