Today, I was in a meeting with a corporate client and there are some objections that are real and are very simple to understand. Objection is: "Your price is more than your competitor".
We aren't the most price competitive but we are a bit expensive then the competitor. We are the best in after-sales services, SLAs, Product durability, and Product aesthetics.
How to outpace the competition?
P.s: We are the resellers of Hp & the competition is Dell, if that matters.