Spoke with a current customer today and she mentioned how many cold calls she gets on a regular basis.
She shared many reps are like telemarketers, pretending to care how her day is going
I asked if I were to be up front and say “this is a dreaded cold call, can I have 30 seconds to tell you why I’m calling before you decide if you want to hang up” would that be better?
She said absolutely, don’t BS me on fake niceties
What we’re learning here works! Have you seen a difference in people willing to chat by being up front?