Permission to Prosper: Drop the Guilt, Keep the Gains
If you’ve ever felt a twinge of guilt for wanting more money, consider this your official permission slip to prosper.
More resources = more safety, more choices, more impact.
And here’s the magic, women don’t just keep the gains; we multiply them.
Studies show women reinvest the vast majority of what they earn back into family and community... think 90% vs. roughly 30–40% for men.
That means your prosperity has a ripple effect. You being rich changes the world.
The “should I want more?” debate is a distraction. You should want ALL THE MONEY
The real conversation is stewardship: directing money toward assets that compound so your time isn’t the only engine.
Younger women are closing pay gaps faster (95¢ on the dollar for ages 25–34), and women overall still face an ~83–84¢ gap... so building ownership (not just income) is how we take back ground faster.
Good news: momentum is on our side. As of 2024–2025, women-owned businesses now make up ~39% of all U.S. businesses, with growth outpacing men’s in recent years.
Translation: women are moving from “Do I deserve it?” to “How do I allocate it?”
Try this 10-minute reset:
  1. Rename guilt → stewardship.
  2. Move $ into one asset bucket today (index fund, royalties, or a tiny “lifeboat” offer).
  3. Set an automation (weekly buy, sweep to savings, or debt payoff rule).
  4. Add one collaborative move (deal club, co-buy, or accountability partner).
You don’t need permission from the world.
You give it to yourself—and then you put that permission to work.
Your turn (drop your answers in the comments):
  1. When you feel money-guilt pop up, what new story will you use to replace it?
  2. Which one asset will you start or add to this week (and what’s your first $50 move)?
  3. If prosperity is stewardship, what cause or outcome will your extra $ help amplify this year?
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Vickie Helm
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Permission to Prosper: Drop the Guilt, Keep the Gains
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