Good typography is almost invisible.

You read a text from the beginning to the end. There are no abrupt interruptions, no distractions to stop the flow.

It just works.

When a text fails to meet this standard, we are looking at poor typography. When the line length is so long, we have to move our heads. When the line spacing is too narrow, we read the same line twice. When the typeface is sub-optimal, we have a hard time differentiating the individual letterforms.

These small details often lie in the hands of a typographer or a graphic designer.

However, this work is often neglected and misinformed. That’s why you sometimes find reading challenging.

By paying attention to the principles of good typography, you can transform how people read and experience your content.

Consider diving deeper into this subject. Each insight will help you create more engaging, accessible, and effective designs.

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Typographic North

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Learn how to design and publish readable and beautiful books and publications –without hiring a costly design agency.

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