Balancing the hemispheres
In 2002, I was transitioning from working with newspaper layouts to designing my first book. To help me along, I ordered a book that changed my trajectory forever. It was eye-opening. That book truly cemented my interest in typography and design. The book was The Elements of Typographic Style by Robert Bringhurst. The world of typography opened up to me. I was introduced to rules I had never learned before and, at the same time, inspired to break some of them or at least be creative with type in ways I didn’t realise were "allowed." This duality captivates me. On the one hand, there are good reasons why we rely on written conventions. They work, people are used to seeing them, and if we deviate too much from standards established over centuries, things can get quite ugly. On the other hand, there are vast possibilities to experiment and have fun with letterforms and type. You can push the envelope and create something interesting while still maintaining readability. These two aspects combined have kept my interest in typography burning for so many years. I like rules, but I also like to bend them. I like clear instructions, but also a blank canvas. I enjoy this balancing act in my creative business as well. Some days it's good to step into the role of an artist—to sketch, draw, and experiment. To make design decisions, create templates, choose colours, and find solutions. And then, the next day, to put on headphones, drink a cup of coffee and just build within the creative boundaries I've established earlier. I appreciate both aspects of the process, and I value that I can embrace both without having to choose. I'm not purely a design studio or a production house—I'm somewhere in between, balancing these complementary approaches. Typography offers tools for both hemispheres of the brain. It attracts both the disciplinarian and the rule-breaker, the perfectionist and the carefree spirit. Where do you sit on this scale?