Many people get the idea to publish a book, either on their own or with help from others. It could be a collection of poems they've written over the years, or a novel they're working on, or perhaps some business advice they want to share. But before we move too fast into a book project, let's take a step back. Is it really a book? If you have ideas you want to communicate, there are many ways to do so. You can make - an article series in a magazine or newspaper - a podcast series - an online lecture - a searchable website - a Facebook page - an email series - a YouTube channel - a Skool community Or other forms of expression and channels. Whatever you want to communicate, think through different ways to tell the story. Not everything needs to be a book lying on the table in a bookshop. Putting together a good book is often a long and complex process with many people involved. It takes time and can become expensive. And even if the book turns out well and can be ordered in bookshops or bought online, there's no guarantee there's a large enough audience for significant sales or wide distribution. But of course, if you are a decent writer (or know someone who is), you've had signals from people around you that they'd like to have a book in their hands on the subject – and you strongly believe in the idea yourself – then you're well on your way to starting a book project! If you'd like help planning the project and designing a good book, you can always message me here on Skool or book a call to see if we can work together.

Looking at graphic designers, self-publishing services, Kindle Direct Publishing grifters and aspiring authors today, it seems like book design is an undervalued skill and service. Even the tools to design books and publications have basically become free, and all it takes to produce a decent-looking document is some time and effort. Of course, busy entrepreneurs would still like to spend money just to get the job done, but with the hoard of available freelancers on Upwork and Fiverr, it costs next to nothing to turn a Google doc into a printable book. That work certainly doesn't seem to have a lasting quality, but busy creatives don't care. Is the typographic art commoditised now? Can one sell book design services for a premium these days?

May all your words be well read and your page compositions pleasing!

Experts here. What is the most common mistake that you see people make in typography? What's the one thing you wish more people understood?

The first call we had last week was inspiring, so why not have another one? There's no agenda, just an online hang-out to get to know people in the community and have a chat about our journey. Welcome! See the event in the calendar: https://www.skool.com/typographicnorth/calendar?eid=64615854d47141b6bca7e73a24e400d1