In this episode of The Dept. I sat down with Phil M Jones to break down how to turn what you know into a business people actually value and pay for.
Phil explains why the market (not your own opinion) reveals your greatest ideas, why most of what you create will simply be “fine,” and why you have to put enough work into the world to find the gold.
If you’re a coach, consultant, speaker, creator, service provider, or entrepreneur trying to build a sustainable business around what you know, this conversation will help you identify what the market already values and build more intentionally around it.