Why Set-Asides Matter More Than Most New Vendors Realize

Many small businesses jump into government contracting without understanding how powerful set-aside programs really are. These programs reduce competition, increase visibility, and create a pathway for small, minority-owned, women-owned, veteran-owned, or disadvantaged businesses to win work faster. The challenge is knowing which category you qualify for and what documentation proves it. A lot of businesses get stuck here, not because they don’t qualify, but because they’re unsure how to align their services with the right program.

Which set-aside category do you think your business might fit into?

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