Caleb Ralston’s (Alex Hormozi’s Video Guy) Content Formula = Absolute Fire 💀🔥 (Customer Problem + Unique Solution) × (Credibility + Proven Wrapper) = Content Success If you REALLY want to stand out nowadays with your content, you need to uniquely solve your target customer’s problems over and over and over again! And then keep showing everyone how you’re doing it!! ♾️ 💰 What are your customer’s problems??

Here are Hormozi's action steps for building influence and a content strategy: 🧠 1. Use the SPCL Framework in Every Post 🏆 Status — Show wins, results, access, or scarce resources(metrics, milestones, behind-the-scenes, receipts) ⚡ Power — Give actionable advice that creates real results (step-by-steps, frameworks, “do this → get this”) ✅ Credibility — Prove your claims(case studies, testimonials, third-party validation) 🤝 Likeness — Be real, not “on brand”(your voice, quirks, opinions, lived experience) 🔴 2. Prioritize Live & Interactive Content 🎥 3. Focus on Long-Form Content 📈 4. Increase Content Volume 🎯 5. Think “Interest Media,” Not Views I've also added a PDF one pager that you can print out and use!!

Most creators suck ass when it comes to storytelling. 🗣️ But there's really just 5 PARTS to GREAT storytelling!! 📚 Enjoy the video. 🎥 Make better content. 📷

1. Topic 2. Angle 3. Hook structure 4. Story structure 5. Visual format 6. Key visuals 7. Audio

With the exponential growth of AI being implemented into the social media platforms, users are going to be getting more and more content that is EXACTLY what they are looking for. 🔥 There has NEVER been a more beneficial time for you to be making content for your brand because AI is going to get it into the hands of your target clients more and more easily as time goes on. 🎯 Ride the wave baby!! Keep creating!! 🌊