Here are Hormozi's action steps for building influence and a content strategy:
🧠 1. Use the SPCL Framework in Every Post
🏆 Status — Show wins, results, access, or scarce resources(metrics, milestones, behind-the-scenes, receipts)
⚡ Power — Give actionable advice that creates real results (step-by-steps, frameworks, “do this → get this”)
✅ Credibility — Prove your claims(case studies, testimonials, third-party validation)
🤝 Likeness — Be real, not “on brand”(your voice, quirks, opinions, lived experience)
🔴 2. Prioritize Live & Interactive Content
🎥 3. Focus on Long-Form Content
📈 4. Increase Content Volume
🎯 5. Think “Interest Media,” Not Views
I've also added a PDF one pager that you can print out and use!!