Make it CHEAP vs Make it CLEAR
When you’re running a small business, it’s tempting to think the fastest fix is to make it cheaper. Often, the better fix is to make it clearer. Here’s a simple way to strengthen your service or product offering: • Name the result: Be specific about what someone gets from working with you or buying from you. • Name who it’s for: Make it obvious who will benefit most, so the right people recognise themselves. • Name what’s included: Spell out what they receive, so there’s less guesswork. • Name why it matters: Connect the Service or Product Offering to a real outcome (think about making it emotional), not just a list of features. ✨ People are far more likely to buy when they understand the value. Clear offers feel like a well-lit path. Discounts often feel like waving people forward in the dark. Today, look at one offer and rewrite it in one sentence that says who it’s for, what it does, and why it matters.