1. Ideal customer: Vegans / plant-based travellers who want a clear yes/no on whether they can actually eat somewhere. 2. Current challenge: Explaining that Find Feny gives a signal, not recommendations or rankings. 3. Location UK-based, global product. 4. Past marketing, Organic only X, Substack, real examples. Just launched Find Feny as a GPT. 5. Future marketing: Grow through clarity, trust, and community conversations.