Nov '25 • General discussion
YOU’RE SETTING UP META ADS ALL WRONG AND THROWING MONEY AWAY
Let’s be brutally honest…
95% of Facebook/Meta ads in the trade world are self-built disasters
and every day you run them, you’re basically printing money…
Not for you — for Meta.
Here’s the reality in SIMPLE terms so you finally get it:
THE ONLY TWO CAMPAIGNS THAT MATTER
1. AWARENESS CAMPAIGN
This is where it starts.
Low cost. High views. Cheap per eyeball.
It’s all about:
• You
• Your brand
• Your face
• What you do
This does NOT get you leads.
This CONDITIONS your local area to know who you are.
It creates trust, familiarity, and soft intro awareness.
Without this step…
your lead ads WILL fail. Full stop.
2. LEAD CAMPAIGN
This is where the money is made.
But only if your Awareness ads are set up properly with the right pixel data.
These ads target people who:
• Watched 50%+ of your awareness videos
• Clicked your profile
• Engaged with your content
• Visited your landing page
These videos are direct sales, designed to convert views into LEADS.
HOW WE RUN IT (THE RIGHT WAY)
Below this post I’ll add:
• 1 Awareness video
• 3 Lead campaign videos
All four run at the same time.
We run the 3 lead videos for 7 days.
Then we pick the winner.
We ditch the other two.
We scale the budget on the winner.
Then we film another 3 leads next week and repeat.
This is how you get consistent results.
This is how you scale.
This is how you get £10k–£50k months.
WHAT MOST TRADE BUSINESSES DO (THE WRONG WAY)
Take a random video that got 600 views on your feed…
Throw it into ONE lead campaign…
Stick £50/day on it…
Run it for a week…
It dies.
You lose £500–£1,000.
You get pissed off.
You convince yourself Meta ads don’t work.
But it’s NOT the ads platform.
It’s your:
• Wrong campaign setup
• Wrong video type
• Wrong script
• Wrong audience
• Wrong form
• Wrong tracking
• Wrong landing page
The whole thing is built wrong from step one.
THE SIMPLE ANSWER? GET US TO RUN YOUR ADS.
We do this EVERY DAY.
We spend £5,000 a day across multiple companies.
NONE of our clients fail.
We know what works.
We follow the system.
We perfect it.
We scale it.
Stop wasting money.
Start making it.
DM if you want us to take over and actually make your ads perform….or copy everything I said in this, but this is very delicate & takes a lot of understanding of ROAs, CTA, Marketing, video editing, graphic design & so much more
0:14
0:11
0:12
0:21
1
4 comments
YOU’RE SETTING UP META ADS ALL WRONG AND THROWING MONEY AWAY
skool.com/thetrademarketingpeople
A results driven community for trade owners who want more leads, tighter systems and to scale without chaos.
Leaderboard (30-day)
1
+7
2
+4
3
+4
4
+2
5
+2
Powered by