CLIENT TRANSFORMATION — COWARD CLEANS · The Trade Marketing People

CLIENT TRANSFORMATION — COWARD CLEANS

When we met Dylan Coward, he was running a small bin cleaning business called Be Clean Bin Cleaning Prepping Up!— a name that was long, confusing, and limiting. The business had no real identity, no online presence, and a website so basic it was turning customers away instead of pulling them in.

Dylan had big ambitions — he wanted to expand beyond bin cleaning into gutter, driveway, and pressure washing services — but the branding boxed him in. It looked cheap, unclear, and forgettable.

So, we completely rebuilt it.

✅ Rebrand: We used Dylan’s surname to create Coward Cleans — short, bold, and proud. It’s authentic to him, builds trust instantly, and gives him space to grow his services over time.

✅ Brand Story: We positioned it as a Father & Son Cleaning Team — a relatable, trust-building story that turns a simple service into a brand people connect with. Customers aren’t just booking a clean anymore — they’re buying into family values and pride of work.

✅ Logo & Colours: We designed a bold, bright yellow logo with rounded, youthful typography to represent Dylan’s energy, balanced with the reliability of his father’s experience. It’s friendly, confident, and recognisable across every platform.

✅ Before & After Brand Image:The original photo Dylan sent us was simple — just him and his dad standing against a shed wall in everyday clothes. It didn’t tell their story.We used AI and design work to rebuild the image completely — now, they stand uniformed, side-by-side, with his father’s arm proudly around him, backed by their iconic green bins.That one visual now communicates everything about their brand: youth, teamwork, family, and professionalism. It turned an ordinary snapshot into a hero image that defines who they are.

✅ Website Funnel:We rebuilt the old one-page form site into a high-converting landing page with trust elements, social proof, and clear CTAs. It now takes visitors on a structured journey that ends with them wanting to hand over their details. Once Meta ads are switched on, it’s projected to convert a minimum of 10% of all visitors.

✅ Tech Stack & Systems:To go with the rebrand, we delivered our own custom-built app, complete with:

CRM and lead generation accelerator (tracking every stage: contacted, quoted, won, etc.)
Integrated card payments working straight from their phone
Branded social media sticker packs to keep their online content consistent and recognisable

The result?A total transformation — from an unbranded, forgettable setup to a proud, story-led family business with a professional image, a brand people trust, and the tools to scale fast.

This is what happens when you build a brand properly — you don’t just make it look better, you make it work better.

CHECK OUT WHAT THE WEBSITE DID LOOK LIKE TO NOW

From this https://beclean.dyrob.co.uk

Too this https://cowardcleans.co.uk

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