I am a bit stuck in analysis paralysis as I work on developing and fine tuning what I want my community to look like both with content and aesthetic/branding. I don’t want to launch something that isn’t ready and then potentially push people away. You never get a second chance to make a first impression. But there is so much advice out there to START MESSY. When do you launch??! Is it really beneficial to launch a ghost town? How can I identify what is TRULY a minimally viable community? I want to do this and I don’t want to get in my own way.