👉 How has this become acceptable standard practice?
👉 Deceptive "Free" apps aren’t clever marketing.
👉 They are fraud and they should be illegal.
We have somehow normalised an absolute con online.
A company puts up a massive banner advertising a "Free Account." You sign up, verify your email, hand over your personal data and spend 20 minutes getting everything set up. You type out what you want to do, hit submit and immediately get hit with a wall:
"0 credits remaining"
"Your free trial has expired"
"Pay £30 to unlock what you just spent time creating"
👉 How has this become acceptable standard practice?
In what other walk of life is it okay to promise someone a free service, force them to jump through hoops to access it and then instantly demand a credit card the second they try to use it?
It is predatory design. It is intentional friction. It is a bait and switch, plain and simple and I am sick to death of it. If a company has to rely on deceptive paywalls and tricks just to force a sale, their product clearly isn't good enough to win on its own merits. If your product is actually good, you don’t need to lie to people to get them to try it.
We refuse to ever adopt or support this kind of model. Free should mean free. If we offer something for free, it works, it stays free and it provides real value without hidden traps.
When is the internet going to start holding these companies accountable or are we just going to keep accepting this garbage?
Let me know in the comments.
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2 comments
John Richard Lloyd-Hughes
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👉 How has this become acceptable standard practice?
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