Ok, there is a new virus going on in marketing I call it the creative fatigue virus in which if it starts in one place in your funnel let's say Ads
IT SPREADS IN YOUR ENTIRE FUNNEL 😬
From your landing page, email campaigns, social media posts, scripts you Name it
This virus particularly affects the messaging and you know this is CORE place where a person makes decisions whether to buy or not.🤔
It stagnates your ROI and WORSE‼️‼️‼️
It makes you blend in with your competitors in terms of marketing
I did some digging and found out this virus is caused by
❌Lack of market research on voice of customers
❌Using AI for surface level research instead of doing manually by going through what people are actually saying
❌Unstrategic use of Ai to write marketing messaging without direction
Mine is to let you know what is going on and if you do all of those things I have mentioned you will destroy your marketing momentum 👀