They send cold traffic straight to their about page without ever checking if it actually converts.
Before you spend a DOLLAR on ads — read your about page out loud. If it sounds like a feature list instead of a transformation, that might be why you're not growing or why your ads aren't working.
Your about page isn't just a description of your community.
It's a sales page.
And it needs to answer one question in the first 5 seconds: "What do I get and why does it matter to me right now?"
If it can't do that — 𝐟𝐢𝐱 𝐭𝐡𝐞 𝐩𝐚𝐠𝐞 𝐛𝐞𝐟𝐨𝐫𝐞 𝐲𝐨𝐮 𝐭𝐨𝐮𝐜𝐡 𝐭𝐡𝐞 𝐚𝐝𝐬.
This is exactly the kind of thing we work through inside The Ads Corner — Meta ads mentorship & training for people who want to grow their digital product business or Skool community without guessing. 150+ members in under a month. (Yep, because of Meta ads…. 😉)
Join us and see what all the fuss is about!👇