So I know it seems like all anyone is talking about, but let's talk about Growth Boost, and actually doing something with it. Yeah, it's all anyone's posting about. But here's the part that's getting lost in the noise: Skool is sending you REAL quality traffic, and most owners are watching it leak right back out. The members show up at the About page, don't see a reason to join, and bounce. Traffic you don't convert is useless. It's just a number that went up. Three things actually moving the needle right now: → Your cover image is a live ad now. If it doesn't say who it's for in one glance, people scroll past. → Your About page has to convert someone who's never heard of you. The NOMAD framework (Niche, Outcome, Mechanism, Authority, Deliverables) is the cleanest way I've found to fix it. → The trial setting matters more than you think — and the "obvious" choice isn't always right. I'm testing a hidden feature your might not know about right now and the early numbers surprised me (in a really really good way!) I go deep on all of this, and I give you copy-paste AI prompts to help analyze what's working and how to apply it to your group in the monthly What's Working Now report inside my community, The Skool Scaling Squad. It's for people building a paid Skool who are tired of shouting into a ghost town. If you're growing a Skool right now, come build it with us. 👇 https://www.skool.com/the-skool-scaling-squad/about

This week's game is brought to you by Skool Homeroom and Pinterest Skool as we gear up for 𝗠𝗼𝗻𝗱𝗮𝘆'𝘀 𝗕𝗹𝗼𝗴 𝗢𝗦 𝟮.𝟬 discussion! Check the calendar for more details and where to register! Visibility starts with clarity. Before people can find you, click your link, join your community, read your blog, or follow your content, they need to understand what they're looking at. That's exactly what this game is designed to help you do. Last week's Billboard Edition generated some fantastic feedback, and quite a few members said they missed it, so we're bringing it back for another round this weekend! This time you can submit either: 🟢 Your billboard (graphic) 🟢 Your one-liner (elevator pitch) 🟢 Or both! 𝗡𝗼𝘁 𝘀𝘂𝗿𝗲 𝘄𝗵𝗮𝘁 𝗮 𝗼𝗻𝗲-𝗹𝗶𝗻𝗲𝗿 𝗶𝘀? Think one (maybe two) short sentences that make someone want to know more, 𝙣𝙤𝙩 𝙗𝙚𝙘𝙖𝙪𝙨𝙚 𝙩𝙝𝙚𝙮'𝙧𝙚 𝙘𝙤𝙣𝙛𝙪𝙨𝙚𝙙, but because they're curious! And your "billboard" can be: • Your Skool community card • Your website hero graphic • Your YouTube banner • A social media banner • A featured graphic you use to represent your business • Any visual that serves as your first impression If you're submitting a graphic that isn't your community billboard, please include a little context. Let us know where it lives and how people typically see it. For example: "This is my YouTube banner." "This is the hero section on my website." "This is my Skool community banner." That context helps members give more relevant feedback. 💡 If you have a Skool community, now is a great time to get your billboard working in your favor. With Skool continuing to increase visibility opportunities through Facebook, it's only a matter of time before they begin testing traffic from other sources too and your community card may be one of the first things people see before deciding whether to click!

You drop your link in the thread. You check back an hour later. One like. Maybe two. From people who definitely didn't click. Meanwhile the link three comments down has 40 replies and a "omg just joined!!" And you're sitting there like… mine's not worse than theirs. What am I doing wrong? Nothing's wrong with your offer. It's the line you dropped next to the link. "My Skool community for course creators" is true. It also gives nobody a single reason to click. "The group where course creators stop launching to crickets" gets the click. Same exact offer. That one line is the entire skill behind ads, and it's the thing everyone skips. So here's the fun part. I teach this stuff (Meta ads for beginners), and I'm running a little game in my group this week to fix exactly this. You drop your link + the line you'd use. I tell you, straight up, whether I'd click it or keep scrolling… and then how to tweak it so people actually do. You walk away with a hook that gets clicks in any thread you ever post in. Not just mine. (And you get to share your link AND the winner will get a free month in the group! 😉 WIN/WIN/WIN!) And the group itself is full of people doing the same thing you are, learning to sell their stuff without posting all day like it's a part-time job. Which, between the toddlers and everything else, I do not have time for and I'm guessing you don't either. Come get your hook fixed 👇 https://www.skool.com/the-ads-corner/about

Skool just made the biggest argument for choosing to be a paid group rather than a free or freemium that I’ve ever seen. 👀 If you missed today’s news, Skool rolled out a new feature called Growth Boost. Here’s the short version: Skool will now run ads FOR your community. Off their platform, on their dime. You flip a toggle in your settings and Skool starts sending you new members. Yes. Skool is literally going to run the ads for you. Now, I run ads. I run a Skool community teaching people ads. I love ads. Obsessed with them actually. They’re not scary once you know what you’re doing. But if you’ve never touched Ads Manager, I get it, they can feel expensive and risky. Skool just took that whole barrier off the table for you. But here’s the part most people are going to miss… Skool only makes money on this when a PAID member joins. They take a small commission that funds the whole ad program. So guess which groups they’re going to push hardest? The paid ones. Free groups still get promoted, but they are NOT the priority. Skool doesn’t earn anything by sending people to a free community, so why would they spend their ad dollars there? So if your group is free right now, you’re basically at the back of the line for the exact traffic engine everyone’s about to be fighting over. That’s why this is THE moment to go paid. Even low-ticket paid. Because now the math flips: You go paid → Skool prioritizes sending you traffic → those members convert → part of it reinvests into MORE ads for you. A little growth loop running while you sleep. But (and this part matters) Skool sending you traffic is not the same as Skool making you money. The communities that actually win from this are the ones set up to convert. A cover that works as an ad. A Discovery description that pulls people in. An About page that closes. And an offer that’s actually worth paying for. That’s the whole thing we’re building together alongside each other inside The Skool Scaling Squad. How to launch a paid community from day one (no free group, no huge audience, no years of grinding first) and set it up so it actually converts the traffic Skool is now handing to paid groups first.

TODAY ONLY my community is doing something we NEVER normally allow... members are dropping links to their digital products and Skool groups to get honest feedback from people who've never seen their offer before. Why does that matter? Because the people in my group are basically a free cold audience. They don't know you. They've never seen your page. Zero context. Which is EXACTLY who ads send traffic to. So when they tell you "Wait, I couldn't tell what you were even selling" or "This headline made me click" you're getting the kind of honest read you literally cannot get from people who already know and love you. That's gold. This is The Ads Corner. It's a beginner-friendly Meta ads community for digital product sellers and Skool owners who are tired of posting every day and want to learn the simple way to actually get sales coming in. If you've been curious about running ads but every course felt written in another language, this is the room for you. No big budget, no experience needed, and I'm in there every day. You can try it free. And if you join today, you can drop your offer in the Cold Read post and get real eyes on it before the day's over. Come get some honest feedback and learn the thing you've been putting off 👇 https://www.skool.com/the-ads-corner/about