Now THAT's Branding!! · The Directory On Skool

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Now THAT's Branding!!

Scrolling through my notifications this morning and I see this. (Open the attached pic).

I did not register the name, the words, nothing. I just saw the traffic light emoji and my brain INSTANTLY went to the Red Light, Green Light activity here in the Directory.

THAT's brilliant branding on

@Heather Boers

' part.

If you're in this community because you want more eyeballs on your business, and you're randomly posting to get seen and then getting out, you're missing out on the type of training that people pay tens of thousands for.

You can take a branding class and learn the concepts, but you cannot SEE it in action like you can here.

Pay attention to what's happening, what people are engaging with, what context YOU carry away with you. It's utterly priceless.

You've got a masterclass under your nose!!!

You can be brilliant at what you do, but in here you can learn how to run a community, how to give folks an incredible experience, how to surprise and delight your audience, how to create genuine engagement, how to foster meaningful relationships, and so much more. Just by watching and taking notes!

As a copywriter, storyteller, and funnel strategist, I can find the gaps and leaks in people's marketing. That's MY superpower and why I started my community. But faaaaack do I still have a lot to learn about community-building and all that user experience stuff. And I learn something new from Heather every damn day.

Fun fact: for the longest time I thought this gif of a woman spitting out her drink in laughter was Heather too. 🤣🤣🤣🤣🤣🤣

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Now THAT's Branding!!