Paste in your bio, your pitch, your sales email. It shows you exactly where your words are shrinking instead of leading... where you're unintentionally deflecting, over-explaining, or apologizing for the value you bring.
I ran my About Page copy through it. It flagged more than I expected.. but it was right!
The feedback identified a clear patternโฆ I was leading with contrastโฆ 'not just another directory'โฆ and it was pulling readers toward the alternatives instead of anchoring them in the actual value right in front of them. That framing weakens the message before the reader even had a chance to process it.
And this tool doesn't just flag the problem and move on. It surfaces the exact phrases, explains precisely how they're undercutting your copy, and hands you stronger language to replace them. The result is a message that holds its own weight.
Built by , a business and money mindset coach for women growing side businesses who are ready to talk about what they do in a way that feels natural, honest, and genuinely theirs... without the pressure or the performance. Inside Money & Growth for Women, she offers:
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A free Skool community
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A Selling for Women Who Hate Sales course for members
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Premium access with additional courses, workshops, live Q&As, and the Permission Signals Detector
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VIP support with monthly 1:1 coaching with Liz
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Deeper support through 1:1 and group coaching cohorts