9d (edited) โ€ข ๐ŸŒDirectory Listings
Are you accidentally asking for permission in your marketing?
There's a tool inside ๐— ๐—ผ๐—ป๐—ฒ๐˜† & ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต ๐—ณ๐—ผ๐—ฟ ๐—ช๐—ผ๐—บ๐—ฒ๐—ป called the ๐—ฃ๐—ฒ๐—ฟ๐—บ๐—ถ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐—ฆ๐—ถ๐—ด๐—ป๐—ฎ๐—น๐˜€ ๐——๐—ฒ๐˜๐—ฒ๐—ฐ๐˜๐—ผ๐—ฟ and it does something most of us need more than we realize.
Paste in your bio, your pitch, your sales email. It shows you exactly where your words are shrinking instead of leading... where you're unintentionally deflecting, over-explaining, or apologizing for the value you bring.
I ran my About Page copy through it. It flagged more than I expected.. but it was right!
The feedback identified a clear patternโ€ฆ I was leading with contrastโ€ฆ 'not just another directory'โ€ฆ and it was pulling readers toward the alternatives instead of anchoring them in the actual value right in front of them. That framing weakens the message before the reader even had a chance to process it.
And this tool doesn't just flag the problem and move on. It surfaces the exact phrases, explains precisely how they're undercutting your copy, and hands you stronger language to replace them. The result is a message that holds its own weight.
Built by , a business and money mindset coach for women growing side businesses who are ready to talk about what they do in a way that feels natural, honest, and genuinely theirs... without the pressure or the performance.
Inside Money & Growth for Women, she offers:
โœ… A free Skool community
โœ… A Selling for Women Who Hate Sales course for members
โœ… Premium access with additional courses, workshops, live Q&As, and the Permission Signals Detector
โœ… VIP support with monthly 1:1 coaching with Liz
โœ… Deeper support through 1:1 and group coaching cohorts
The ๐—ฃ๐—ฒ๐—ฟ๐—บ๐—ถ๐˜€๐˜€๐—ถ๐—ผ๐—ป ๐—ฆ๐—ถ๐—ด๐—ป๐—ฎ๐—น๐˜€ ๐——๐—ฒ๐˜๐—ฒ๐—ฐ๐˜๐—ผ๐—ฟ is part of the Premium membership. The community is free to join so ๐—ฐ๐—ผ๐—บ๐—ฒ ๐—ถ๐—ป ๐—ฎ๐—ป๐—ฑ ๐˜€๐—ฒ๐—ฒ ๐˜„๐—ต๐—ฎ๐˜'๐˜€ ๐˜๐—ต๐—ฒ๐—ฟ๐—ฒ. And if you've been over-explaining, undercutting your value, or softening your message before you hit publish, this tool was built for you.
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Heather Boers
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Are you accidentally asking for permission in your marketing?
The Directory On Skool
skool.com/thedirectory
If you're a business owner ready to be seen... ready to get in the game, to test your pitch, and get honest feedback, this is your spot. Join now.
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