YOUR OLD CONTENT MIGHT LAND YOUR NEXT CLIENT 🤑🎬

Let's talk about getting MORE out of what you've already created!

Here's an old TURO Ad. This commercial was created over 6 months ago for our own business. Recently, I brought it back out, but this time I used it to start a completely different conversation.

Here's what I did: I noticed everyone talking about micro dramas and creating series.

Instead of jumping on the trend and creating something new, I used that conversation to introduce another solution businesses need: COMMERCIALS!

Same Turo campaign (30 seconds) Different message. Different audience conversation. And that post sparked a LOT of engagement, including someone expressing interest in hiring me for video marketing.

HERE'S THE MARKETING LESSON:

You don't always need to create another video to stay relevant cause videl generation adds up.

Sometimes you need to rethink how you're positioning the content you already have.

You can take ONE existing video and:

1. Introduce a new hook that speaks to a current conversation.

2. Highlight a different problem your audience is experiencing.

3. Change the caption to educate, inspire, or sell.

4. Introduce a different call to action.

5. Put that same video in front of a different audience.

The video is the asset. Your messaging gives it a new purpose.

That's why I teach you to think beyond prompting and generating videos. Learn how to actually MARKET what you create!

You might already have your next marketing post sitting in your camera roll. ;)