As I continue building my portfolio and working toward becoming a brand partner... yup, speaking it into existence! 👀 I’m being more intentional about creating spec work around brands I’d actually love to work with. For this one, I studied Nothing Bundt Cakes’ (I LOVE their red velvet flavor) social media, found one of their recent posts and noticed what people were saying in the comments. That became the inspiration for my campaign concept. I’ll also be adding a new module sharing my brand outreach journey in real time, including contacts, what I’m sending, what works, what doesn’t, and what I learn along the way. And as I come across video creator and brand opportunities, I’ll be dropping those inside the module as well. The goal is bigger than creating great work. We want to get that work into the right rooms and build our own brands in the process. 🎬