Why Your Logo Should Tell The Story, Too 🔥

Founders, listen up for a second because this is how you keep your brand looking like a signature business and not a scramble. Your base logo is your identity. It is the one thing that should never get lost, watered down, or redesigned every time you make a new project. That base version is your signature. Your anchor. Your calling card.

But here’s where the magic steps in.

Every project has a world and your logo should know how to walk into that world without changing who it is. That means micro details, not reinvention. A soft holiday glow. A little sparkle. A color accent that matches your theme. A cinematic touch that feels intentional, not overwhelming.

This is the difference between “I animated my logo” and “My logo belongs in this film.”

And shoutout to

@Viola Carrasquillo

because she nailed this...Oh and thank you for your service Viola! 🫶🏿

She created an Army ad for her client and instead of rebuilding her logo, she took my note, added a clean military-inspired touch, and it was the cherry on top. Professional. Purposeful. Subtle. That is the mindset of a creative director / boss who understands brand integrity.

🎬 So here’s where we’re headed next.

Our next Collective Challenge will incorporate these notes..

✨️ Create your base logo animation then elevate it with a themed version that adds just enough personality to compliment your project without losing your signature.

Think of it like your logo putting on a seasonal jacket… not becoming a whole new person.

Because your brand should evolve with your work but it should never lose its identity.

Let’s get into it.

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