mmmm...good
Just finished another fictional commercial for my AI portfolio, and this one may be my favorite so far.
🔥 Smoke & Oak BBQ
Tagline:
"Twelve hours of smoke. Fifteen seconds of temptation."
With this project, I wanted to challenge myself to create a commercial that wasn't driven by flashy transitions or heavy visual effects. Instead, I focused on atmosphere, patience, and craftsmanship.
For this campaign, I built everything from scratch:
🔥 Brand identity and logo
👨🏾🍳 Original character: Pitmaster Mason
📋 Character sheet and turnaround
🥩 Hero BBQ platter
🎬 15-second commercial storyboard
🎙️ Voiceover script
🎼 Custom Suno music direction
🔊 Layered sound design using ElevenLabs SFX prompts
One thing I've been refining is my workflow. Rather than jumping straight into video generation, I'm treating each project like a real commercial production:
- Build the brand
- Design the characters
- Create the hero products
- Develop a director's board
- Generate the visuals
- Animate each shot
- Add voiceover, music, and sound design
It's made the final results feel much more cohesive and repeatable.
I'd love your feedback:
- Does the commercial feel like a real national BBQ campaign?
- Which shot sells the food the best?
- What's one thing you'd change to make it even stronger?
Always appreciate the feedback and ideas from this community. Every project helps me improve the next one. Thanks for taking a look! 🔥🍖
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7 comments
mmmm...good
skool.com/thedigicollective
Inside The Digi Collective, creators develop AI powered commercials and cinematic visuals through intentional storytelling and structure.
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