I went back and worked on my Why and my Brand Pillars from Part 1.
My why: I think there is room for more women in their 30s being visibly living and loving their lives, FULLY. I've curated a full, fulfilling, and colorful life for myself and I want other women like me to be encouraged and empowered to do the same. I strongly believe "The love of your life should be the love of your life."
I couldn't decide on a third word, but two main ones Authenticity and Humor. No matter what I'm doing or where I am, I believe in being myself and, when appropriate, laughing deeply -- so I want that to be apparent in my content.
ETA: I think Unruly might be my third word. I have become more unruly each year and I strive to be an ungovernable woman 🤣 and my family has had to deal with that.