Oct 9 (edited) • General discussion
Intro + Homework
Hi Everyone!
My name is Charlotte Palermino, and I have a beauty brand, but I talk about much more on my personal Instagram and TikTok (@charlotteparler). With AI sucking up so much attention (particularly in beauty, it’s dark times), I've felt increasingly stuck on what to say, and after Part 1, I already know this class is an excellent investment. Realizing how clarity helps dull my anxiety about what to post!
I love using beauty to get people to think about deeper subjects, like politics and economics. I want think learn, and be empowered. The three brand pillars I consistently *could* hit on are smart, informative, real.
One piece of content I’m proud of is a video series I did on “not being political.” I tied sunscreen policy and the subway to why you should give a damn, and it performed better than my skincare tips (a win!). I ended up creating a series working with different representatives; I even went to Washington, DC, for sunscreen legislation because of it. Right now I'm only on Instagram/TikTok/Threads/Substack but am exploring YouTube.
Part one has already been so helpful. Thank you, Franchesca! I'm sad I can’t make the first live Q&A, but I’m already blocking off my calendar for the next one.
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Intro + Homework
skool.com/thebrandisstrong
"The Brand Is Strong" helps aspiring creators hone their voice and find their audience. It’s time to stop making excuses and start making the content!
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